Top 10 PPC News-Parade April 24 to May 1, 2026

06 May Top 10 PPC News-Parade April 24 to May 1, 2026

The most important Pay Per Click news & strategic highlights from April 24 to May 1, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) MetaAds releases official connectors for popular AI agents in open beta (but must revise plans for Manus)
Important announcement for those who want to safely integrate popular AI engines like ChatGPT & Claude (while the Chinese government blocked its acquisition of Manus)
https://www.jonloomer.com/meta-ads-ai-connectors/ (Jon Loomer on connectors and other new features released this week)
https://www.linkedin.com/feed/update/urn:li:activity:7457012180555796480/ (Bram Vand der Hallen)
https://www.facebook.com/business/news/meta-ads-ai-connectors (official Meta announcement)

2) AI Max is the new black for search campaigns
Google announces the arrival of shopping and travel in AI Max, the agent for defining copy and targeting, and mandatory disclaimers for regulated sectors
https://www.linkedin.com/feed/update/urn:li:activity:7456949489161969664/ (comment by Jyll Saskin Gales on shopping)
https://www.linkedin.com/feed/update/urn:li:activity:7456949814711185409/ (recap by Ginny Marvin)
https://blog.google/products/ads-commerce/ai-max-new-features/ (official Google announcement)

3) Google Search (and Revenue) Growth
Fred Vallaeys reflects on Google’s latest quarterly earnings data and publishes aggregate data on accounts managed with Optmyzr
https://www.linkedin.com/feed/update/urn:li:activity:7457038503076409345/
https://www.linkedin.com/feed/update/urn:li:activity:7454790848149422081/

4) ChatGPTAds and “Organic” Reputation
Two great posts that remind us that power is nothing without control (quoted from an advert by a famous tyre manufacturer) and what we’ve seen so far with ads on ChatGPT
https://www.seerinteractive.com/insights/buying-ads-on-chatgpt-why-you-should-check-organic-reputation-first (Wil Reynolds & Brittany Sager)
https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells-us-and-whats-coming-next-474504 (ChatGPTAds insights by Adthena)

5) It is now possible to limit Search Partners and GDNs in PMax
Riley Slater was among the first to notice a small but interesting update, which adds greater control to Performance Max campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7457023438579249153/

6) Google will analyze call content to identify conversions
Starting from July 1st, all campaigns not opted out will begin recording calls via Google forwarding numbers to identify conversions (Privacy festival is here 🙂
https://www.linkedin.com/feed/update/urn:li:activity:7457361858040209408/ (Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7457017556982407168/ (some legitimate concerns by Anthony Highman)

7) Lift studies now in the experiments tab
Thomas Eccel comments on the new features in incremental brand and search tests released (or in the process of being released) in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7454891082250686465/

8) It is now possible to promote events on external sites with Linkedin Event Ads
Official announcement of this new feature, which will be available to all advertisers starting on the 6th May 2026
https://www.linkedin.com/pulse/expand-event-promotion-linkedin-offplatform-ads-linkedin-for-mktg-hcvzc/

9) SnapchatAds launches sponsored chatbots
Andrew Hutchinson comments on the new format for Sponsored Snaps
https://www.socialmediatoday.com/news/snapchat-launches-sponsored-ai-chatbots/818757/

10) Microsoft includes spend and conversion data for PMax placements
The new Performance Max campaign placement report finally shows spend and conversion data
https://www.linkedin.com/feed/update/urn:li:activity:7455503066356760576/ (Navah Hopkins)

EXTRA CONTENTS

Product Attributes to improve feeds (in Italian) – Massimiliano Contessotto

Sometimes they come back (banners in Demand Gen campaigns) – Dario Zannoni

Nice infographic on Demand Gen – Adriaan Dekker

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Valentina Peri!!! Yay 🙂

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May the ROI be with you! And… more peace for everyone!