21 Jun Top 10 PPC News-Parade form June 13 to 20, 2025
1) Meta Ads land on WhatsApp
Meta has officially announced the arrival of sponsorships in the Updates tab where it will be possible to register for favorite/promoted channels
https://about.fb.com/news/2025/06/helping-you-find-more-channels-businesses-on-whatsapp/
2) Google pushes more on offline conversions
In the warning message sent to many advertisers (in the USA), the focus on “store goals” in maps and search is highlighted
https://searchengineland.com/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056
3) How to have Claude doing a competitor analysis on MetaAds (in a few seconds)
Marc Cornelius reports really interesting prompts and results that allow you to carry out a comparative study in a few seconds
https://www.linkedin.com/feed/update/urn:li:activity:7341816320117633025/
4) Phrase and exact matches are far from being dead
Brad Geddes launches his new LI newsletter with a very interesting post on when the types of matches still prove effective
https://www.linkedin.com/pulse/exact-phrase-broad-why-all-three-still-matter-brad-geddes-4inkc/
5) Meta Voice AI (aka the virtual salesperson in ads)
The innovation described by Michael Vittori promises to revolutionize the way users interact with ads
https://www.linkedin.com/feed/update/urn:li:activity:7341405586342797314/
6) Google launches automatic data import in-store
Emmanuel Flossie describes the new automatic import function of local store data in the GMC
https://feedarmy.com/kb/new-website-reported-autofeeds-for-google-merchant-center-auto-import-in-store-inventory/
7) Mini-guide to the MetaAds Opportunity Score
Jon Loomer explains in detail the advantages and critical points of the Meta home optiscore
https://www.jonloomer.com/opportunity-score-campaign-score/
8) The extension of accessibility obligations in the EU (European Accessibility Act) is coming
From June 28, EU SMBs over a set threshold of emploees & turnover (different for each country) in some sectors (e.g. e-commerce) will have to make their sites accessible
https://accessible-eu-centre.ec.europa.eu/content-corner/news/eaa-comes-effect-june-2025-are-you-ready-2025-01-31_en (official announcement)
https://www.levelaccess.com/compliance-overview/european-accessibility-act-eaa/ (recap)
9) AI Max experiments and maps ads are coming to Google Grants too
Georgi Zayakov reports on the news for Grants, I also add in some commercial accounts the possibility of doing experiments with AI Max for the search
https://www.linkedin.com/feed/update/urn:li:activity:7341140583106641921/
https://www.linkedin.com/feed/update/urn:li:activity:7340387854910431232/
10) New interface to set conversions in GAds
Saquid Syed was among the first to report a new process for defining goals, which should make life easier for less experienced users
https://www.linkedin.com/feed/update/urn:li:activity:7340723347799834624/
Extra contents
Did you know GoogleAds has an affiliation program? – Dario Zannoni
Cost data at asset level in PMax – Barry Schwartz
New Chart UI at campaign level in GAds – Barry Schwartz
Speakers’ lineup & final program of adwexp25 – ADworld Experience
No Comments