Top 10 PPC News-Parade from August 29 to September 5, 2025

05 Sep Top 10 PPC News-Parade from August 29 to September 5, 2025

The most important Pay Per Click news from August 29 to September 5, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Google will not be forced to sell Chrome
The US antitrust case will not affect BigG’s structure, but it does impose some minor adjustments (data sharing with competitors and stopping exclusive distribution contracts)
https://searchengineland.com/google-keep-chrome-exclusive-search-deals-end-461517

2) Using top news stories to increase FB Ads performance
Sarah Sal shares a real-world campaign example where she beat competitors (and other agencies working on the same account) using viral organic content as base for ads
https://www.sarah-sal.com/blog/2025/8/26/how-i-used-news-stories-to-increase-facebook-ads-roas-57x

3) YouTube will have its own separate network in GAds?
Natasha Kaurra shares a Google survey on the topic
https://www.linkedin.com/feed/update/urn:li:activity:7369412057059848192/

4) Small updates at MetaAds
All-in-one full-funnel campaigns, coupons for users’ WA numbers, Dynamic Ads for Facebook Shops, automatic overlay rewriting, etc. (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7369361520557776901/
https://www.linkedin.com/feed/update/urn:li:activity:7369401460473647106/

5) Automatic video translation arrives in Meta Ads
Jon Loomer explains this very important innovation and shares an example of a video translated by MetaAI
https://www.jonloomer.com/qvt/automatic-translation-videos/

6) Message assets in GAds also for FB Messenger & Zalo
Hana Kobzova re-shared the new feature first spotted by Zeeshan Ali
https://ppcnewsfeed.com/ppc-news/2025-08/message-extension-gets-facebook-and-zalo-support/

7) Google denies AI Max campaigns are pushing Search Partners more than search ones
Following Mike Ryan’s article on AI Max reported last week, Ginny Marvin clarified that the new campaigns are not targeting GSPs more than search ones
https://www.seroundtable.com/google-ai-max-spn-40030.html

8) How a tool like Cursor can help your campaign performance
Lars Maat shares some real-world examples of the “vibe coding” tool suggested by Fred Vallaeys too last week (see Aug 22-29 Top PPC News-Parade)
https://searchengineland.com/scaling-ppc-ai-automation-scripts-data-custom-tools-461503

9) Meta makes it possible to exclude specific terms from automated copy
It will soon be possible to specify specific words to absolutely avoid in Meta AI texts
https://www.socialmediatoday.com/news/meta-adds-restricted-words-ai-ad-copy-generation/759084/

10) What’s new in Merchant Center loyalty programs
Emmanuel Flossie explains the latest changes Google has introduced for loyalty programs in GMC Next
https://www.youtube.com/watch?v=mVSR8lQTJj8

EXTRA CONTENT

How to approach Holiday Season in Meta Ads – Andrew Hutchinson (SMT) & Meta
Microsoft too blocks political ads in EU – Swipe Insights
MS Clarity consent requirement should be integrated in Google Consent Mode in September – Simo Ahava

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