Top 10 PPC News-Parade from Dec 12 to 19, 2025

19 Dec Top 10 PPC News-Parade from Dec 12 to 19, 2025

The most important Pay Per Click news & strategic highlights from December 12 to 19, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Google Ads in AI Overviews in 12 Countries Worldwide
Google has released English ads in AI Overviews in 11 other countries, in addition to the US (AU, CA, IN, ID, KE, MY, NZ, NG, PK, PH, and SG), but none yet in Europe.
https://ppcnewsfeed.com/ppc-news/2025-12/ads-in-ai-overviews-now-live-in-12-countries/ (Hana Kobzova and Peter Cicman)

2) How to Use Seasonal Adjustments and tROAS (Together) Effectively
Andrew Lolk shared a short practical guide explaining the interaction of these two fundamental tools for achieving your marketing goals.
https://savvyrevenue.com/blog/seasonal-bid-adjustment-mistake/

3) Meta’s BFCM + T5 Data and Advice on Creative Diversification
Meta has released two interesting press releases: one with Black Friday and Cyber ​​Monday data + tips through the end of the year, and another on how to use creative in ads
https://www.facebook.com/business/news/demystifying-creative-diversification
https://www.facebook.com/business/news/cyber-5-2025-what-worked

4) Which AI model works best for PPC?
Martin Roettgerding shared the results of a comparison test with similar prompts and data subsets, which showed Gemini 3 prevailing over ChatGPT 5.2.
https://www.linkedin.com/feed/update/urn:li:activity:7406336917862166529/

5) Mini-guide to reading the channel report data in PMax campaigns
Mike Ryan shared some tips for making the most of the data in the report (especially thanks to the available segmentations).
https://searchengineland.com/google-channel-performance-report-pmax-campaigns-466298

6) How to use value rules in ADV+ campaigns in MetaAds
Jon Loomer explains how you can increase control over Advantage+ campaigns in Meta using automatic bidding rules.
https://www.jonloomer.com/value-rules-keep-advantage-plus-on/

7) Drive subscribers YouTube Channel with Ads
Jyll Saskin Gales shared a series of tips for increasing channel subscribers by acquiring low cost targeted users
https://www.wordstream.com/blog/how-to-get-youtube-subscribers-with-google-ads

8) Tips for Managing Google and Meta Campaigns in 2026
Michelle Morgan and Tara Zirker (with Michael Stelzner) explain the main changes in the two platforms and how to leverage them in the near future.
https://www.socialmediaexaminer.com/facebook-ad-algorithm-changes-for-2026-what-marketers-need-to-know/
https://www.wordstream.com/blog/2025-google-ads-updates

9) Google Introduces Merchant Center Videos in PMax
Rakshit Shetty shared a screenshot of a beta that could streamline ad settings
https://www.linkedin.com/feed/update/urn:li:activity:7407096156222263297/

10) 3 calculated columns in GAds with spend and conversion forecasts
Denie Geertzen shares formulas for calculating very useful metrics predicting the performance of GAds campaigns in the short term.
https://www.linkedin.com/feed/update/urn:li:activity:7407096156222263297/

EXTRA CONTENT

12/16 Q&A session recap with Ginny Marvin – Amita Pereira (Karooya) & Julie Bacchini (PPCChat)

Demand Gen now got presence and/or interest location targeting – Thomas Eccel

Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey

Registration open for ADworld Experience 2026 & Early Bird tickets almost gone – Gianpaolo Lorusso

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May the ROI be with you! And… more peace for everyone!

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