Top 10 PPC News-Parade from Dec 19 to Jan 9, 2026

09 Jan Top 10 PPC News-Parade from Dec 19 to Jan 9, 2026

The most important Pay Per Click news & strategic highlights from December 19 to January 9, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) All GAds audiences now require only 100 users (rather than 1,000)
Google has finally standardized the minimum activation number for all audience types (including those for search and customer lists).
https://www.linkedin.com/feed/update/urn:li:activity:7409222686653976576/ (Dario Zannoni)

2) Meta adds details to Lead Form intros
Rakshit Shetty reports interesting new details that can now be added to LeadAds intros (to make them more like actual landing pages).
https://www.linkedin.com/feed/update/urn:li:activity:7414642830440361985/

3) Be careful how you limit the product feed in GAds
Ruben Runneboom suggests a way to correctly use the attribute “excluded_destination” to avoid limiting natural product visibility
https://www.linkedin.com/feed/update/urn:li:activity:7414642447340982272/

4) New segmentations in MetaAds
Bram VdHallen reports two new segmentations for first conversion and others (now working) and for attribution window
https://www.linkedin.com/feed/update/urn:li:activity:7415306483120414721/
https://www.linkedin.com/feed/update/urn:li:activity:7414996953018765312/

5) Can we really always trust broad + smart bidding in GAds?
Spoiler: no. Collin Slattery reports a striking case in which separating the best-performing keywords from the others was enough to achieve great results.
https://www.linkedin.com/feed/update/urn:li:activity:7413266263730348032/

6) Amazon returns to push pharmaceuticals in GAds in the US
Amazon has resumed running shopping ads in the USA, but it appears only for specific sectors.
https://www.linkedin.com/feed/update/urn:li:activity:7415005582228889600/ (Mike Ryan)
https://www.linkedin.com/feed/update/urn:li:activity:7415006344245645312/ (Andy Taylor)

7) Creator partner search by keywords arrives in GAds
Thomas Eccel reports that the new search function for Creators in beta becomes more powerful
https://www.linkedin.com/feed/update/urn:li:activity:7415072911058993152/

8) Reddit launches its “Max” campaigns (in beta)
The official announcement for AI-powered campaigns on Reddit has arrived
https://redditinc.com/news/now-in-beta-max-campaigns-for-ai-powered-ad-performance-and-unique-audience-insights

9) Meta agrees to create a free subscription option with less personalized ads in the EU
Jon Loomer reports that the platform has had to accept a new restriction imposed by European regulators (which certainly won’t help advertisers).
https://www.jonloomer.com/qvt/meta-agrees-to-less-personalized-advertising-option-in-the-eu/

10) Google makes PMax performance reporting now available at the account manager (MCC) level
Anu Adegbola reports that this report will now also be available at the aggregate level in our account managers (formerly customer centers).
https://searchengineland.com/google-expands-performance-max-channel-reporting-to-mccs-466634

EXTRA CONTENT

Free open MCP for Microsoft & Meta too – Ales Sturala (Trueclicks)

New A/B Testing for assets in PMax – dario Zannoni

All the options to contact Microsoft Support – Navah Hopkins

Registration open for ADworld Experience 2026 & Early Bird tickets almost gone – Gianpaolo Lorusso

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May the ROI be with you! And… more peace for everyone!

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