Top 10 PPC News-Parade from February 6 to 13, 2026

13 Feb Top 10 PPC News-Parade from February 6 to 13, 2026

The most important Pay Per Click news & strategic highlights from February 6 to 13, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Google moves forward with AI in Ads (and beyond)
Google’s VP of Ads & Commerce announces new developments coming in 2026
https://blog.google/products/ads-commerce/digital-advertising-commerce-2026/ (official announcement by Vidhya Srinivasan)
https://www.socialmediatoday.com/news/google-shares-coming-ai-powered-ad-innovations/811986/ (executive summary by Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7427977779813650432/ (confirmation of ongoing UCP testing in the US by Glenn Gabe)

2) MetaAds now considers detailed targeting only among signals + other updates
Jon Loomer reports that detailed targeting is no longer binding for the platform + update to URL parameters, Chatbots, etc.
https://www.jonloomer.com/detailed-targeting-suggestion/

3) When is it worth pausing exact matches to use broad matches in GAds?
Brad Geddes highlights the cases in which persisting with exact matches is detrimental to campaign performance.
https://adalysis.com/blog/when-pause-exact-match-rely-broad-match/

4) When CSS still makes a difference in GAds
Andrew Lolk details when Comparison Shopping Services are still essential for e-commerce
https://savvyrevenue.com/blog/css/

5) When AI is truly useful and when it seriously harms the health (of your GAds account)
Dii Pooler does a nice recap of the situations in which AI automations in Google Ads work well and when they might damage performance
https://ppc.live/library/ai/what-ai-does-well-in-ppc-where-it-loudly-fails/

6) A new diagnostic tool for Google Ads data sources is coming
Georgi Zayakov reports that new data is coming to understand if and where there are problems with data tracking for your campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7426629542066376704/

7) Increase campaign effectiveness to increase visits and fans on Instagram + other small updates
Bram Van der Hallen offers a smart tip for those running campaigns on Instagram and reports some minor updates in Meta. Ads
https://www.linkedin.com/feed/update/urn:li:activity:7428027461227028480/
https://www.linkedin.com/feed/update/urn:li:activity:7427794597570908160/

8) When is it a good idea to use the total budget option in Google Ads?
Ivan Cicconi offers some interesting insights and warnings about managing the total budget (as an alternative to the daily budget)
https://www.linkedin.com/feed/update/urn:li:activity:7427741183851888640/

9) Asset experiments are coming to PMax
Matteo Braghetta was among the first to post more details on the new feature we announced a few weeks ago. ago
https://www.linkedin.com/feed/update/urn:li:activity:7427767274729750528/

10) TikTok Ads also adds a 15-second video view objective
Emirhan Bayutmus reports that after the 6-second view objective, a 15-second view objective (deeper engagement) is now also available.
https://www.linkedin.com/feed/update/urn:li:activity:7426637916895870977/

EXTRA CONTENT

It’s 2026 PPC Salary Survey time (until February 28) – Duane Brown

Subscribe our YouTube channel to get updates: 
https://youtube.com/subscription_center?add_user=adwexp

PS: I HATE “COMMENT-TO-SEE” contents (which are the new black on LinkedIN), but IF YOU LIKE THE PPC NEWS-PARADE AND WANT ME TO KEEP IT OPEN: LIKE IT, COMMENT ON IT OR SHARE IT, or we’ll see it only me, you and my uncle (but I can call him by phone, which is faster! ;-)). Thaaanks.

May the ROI be with you! And… more peace for everyone!