Top 10 PPC News-Parade from January 23 to 30, 2026

30 Jan Top 10 PPC News-Parade from January 23 to 30, 2026

The most important Pay Per Click news & strategic highlights from January 23 to 30, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) When to combine traditional Shopping campaigns with PMax in Google Ads
When is it appropriate (or absolutely necessary) to combine a Shopping campaign with Performance Max? And how should PMax be segmented?
https://smarter-ecommerce.com/blog/en/google-shopping/how-to-run-google-shopping-alongside-performance-max-in-2026/ (Manuel Baudisch – SMEC)
https://www.linkedin.com/feed/update/urn:li:activity:7421961123060613120/ (Andrew Lolk)

2) When to Test AI Max in Google Ads
Brad Geddes explains what to check before testing the new AI campaigns for search.
https://searchengineland.com/google-ai-max-checklist-467929

3) What’s New in MetaAds
Budget planning, sorting by impressions in the ads library, new AI video-gen tool and Manus are coming
https://www.linkedin.com/feed/update/urn:li:activity:7422306130938195968/ (Rakshit Shetty)
https://www.linkedin.com/feed/update/urn:li:activity:7422644185289334785/ (Bram Van der Hallen)

4) Is creativity the mother of performance in MetaAds?
Ann Robinson explains the reference models within which creativity is truly effective, still in 2026
https://searchengineland.com/facebook-ad-templates-examples-467942

5) Do not be too excited about display traffic in Max Performance
Stefan Neefischer publishes data from a study on over 3,300 placements (which shows a strong presence of low-quality sites).
https://www.linkedin.com/feed/update/urn:li:activity:7421920962352177152/

6) Is it better to use YouTube video promotion or Demand Gen?
Jyll Saskin Gales shares a case study with real-world comparison data.
https://learn.jyll.ca/blog/should-you-promote-your-youtube-videos-or-use-google-ads-a-case-study

7) Branded searches resulting from Demand Gen
Manuel Lodi reports that it will be possible to track the increase in branded searches resulting from a Demand Gen campaign in Google Ads.
https://www.linkedin.com/feed/update/urn:li:activity:7421508665867730948/

8) AI copy guidelines in Google Ads now available in all languages
Hana Kobzova reports that it is now possible to include or exclude specific terms in AI-generated copy in Google Ads in all languages
https://ppcnewsfeed.com/ppc-news/2026-01/text-guidelines-now-support-all-languages-in-google-ads/

9) Performance Max Channel Segmentation Arrives in the API and Scripts
Mike Rhodes reports that Google has released the update for PMax channel data in both the new GAds API and the script engine
https://www.linkedin.com/feed/update/urn:li:activity:7422951703555190785/

10) The Matrix for Testing Responsive Search Ads
Andrew Lolk has updated his post on scientifically testing text in Responsive Search Ads in Google Ads.
https://savvyrevenue.com/blog/responsive-search-ads-testing-system/

EXTRA CONTENT

Pinterest launches its own media planner – Pinterest

Checklist for ecommerce site migration in Google Ads – Matinique Roelse

Microsoft launces its Ad Preview Hub – Navah Hopkins
Clarity will show data aboit AI bots – Microsoft
Google Ads added more insights in Consent Mode data – Thomas Eccel

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May the ROI be with you! And… more peace for everyone!

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