Top 10 PPC News-Parade from November 21 to 28, 2025

28 Nov Top 10 PPC News-Parade from November 21 to 28, 2025

The most important Pay Per Click news & strategic highlights from November 21 to 28, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) SMEC publishes BFCM data in (near) real time
Want to know if your hourly cost-per-click is in line with the market? Now you can (thanks to SMEC and Mike Ryan)
https://smarter-ecommerce.com/en/smec-market-observer/

2) Messenger and Zalo are now available as messaging assets in GAds
Aleksejus Podpruginas was among the first to notice that in addition to WA, messaging with Messenger and Zalo (not widely used in Europe) will also be possible.
https://www.linkedin.com/feed/update/urn:li:activity:7398771850706669569/

3) New experimental features for creatives in MetaAds
Dario Zannoni shared three new features (promotional text in images, virtual try-ons, and suggested answers in instant form ads)
https://www.linkedin.com/feed/update/urn:li:activity:7399146762449436672/

4) New value rule on conversion point in MetaAds
Bram VdHallen reports that it’s now possible to change the value of conversions depending on where they are obtained (site, app, or instant form).
https://www.linkedin.com/feed/update/urn:li:activity:7399147448603918339/

5) Do seasonal adjustments help or hurt during BFCM?
A new study of historical data from Optmyzr suggests that seasonal adjustments are actually quite useless, if not harmful.
https://www.optmyzr.com/blog/bfcm-seasonality-adjustments-study//

6) Best practices in Google Merchant Center (and beyond)
Correct branding, feed management, and other important tips from two of the world’s most knowledgeable shopping ad professionals
https://www.linkedin.com/feed/update/urn:li:activity:7399441205903654913/ (Ruben Runneboom)
https://feedarmy.com/kb/how-to-succeed-with-google-shopping-during-the-holiday-season-my-full-breakdown-real-world-advice/ (Emmanuel Flossie)

7) Nano Banana in Google Ads: The good, the bad, and the weird
Ameet Khabra shares his experiments with the new image processing AI tool recently released by Google
https://hopskipmedia.com/nano-banana-pro-in-google-ads/

8) Watch out for fraud in Google Ads account managers
Phishing emails are circulating that can potentially compromise account security (Anu Adegbola)
https://searchengineland.com/google-ads-mcc-hijacks-are-surging-465186

9) TikTok & Snapchat release some interesting data
Andrew Hutchinson (SMT) summarizes and comments on some data released by TikTok on influencer marketing and by Snapchat on post-holiday deals. Season
https://www.socialmediatoday.com/news/tiktok-highlights-the-value-of-creator-partnerships-for-marketing/806452/
https://www.socialmediatoday.com/news/snapchat-highlights-post-christmas-opportunities-for-brands/806449/

10) Date filters are coming to the Google Ads transparency center
This means it will be possible to perform more targeted searches on competitor ads (Yash Mandlesha)
https://www.linkedin.com/feed/update/urn:li:activity:7400168324128456705/

EXTRA CONTENT

Is Google Optimize back for GAds advertisers? – Hana Kobzova

Google will reinstate the use of custom segments in some verticals – Anu Adegbola

Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey

Registration open for ADworld Experience 2026 & Early Bird tickets almost gone – Gianpaolo Lorusso

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May the ROI be with you! And… more peace for everyone!

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