Top 10 PPC News-Parade from October 24 to 31, 2025

01 Nov Top 10 PPC News-Parade from October 24 to 31, 2025

The most important Pay Per Click news from October 24 to 31, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) ChatGPT’s Atlas May Be Inflating Fake Clicks
Search Atlas (which has nothing to do with ChatGPT’s new AI browser) is sounding a justified alarm about the automated ad clicks the new AI browser may generate.
https://searchengineland.com/chatgpt-atlas-mimicking-human-clicks-463757

2) Meta Enhances AI Help in Lead Gen Ads
Some interesting lead generation innovations are coming in Q5 (post-holiday period)
https://www.socialmediatoday.com/news/meta-lead-gen-ad-updates-ai-targeting-verification-crm-expansion/804301/

3) Why CPCs for Brand Protection Campaigns Can Go Crazy and How to Fix them
Nils Rooijmans & Brad Geddes offer an interesting explanation and solution (although I’m not entirely sure it’s the best possible solution).
https://www.linkedin.com/feed/update/urn:li:activity:7389655575871246336/

4) Do AI Max campaigns lead to incremental conversions?
Tim Hubler shared a case study that shows that AIMax not always is incremental & Andrew Lolk explains when it helps to get more visibility in AIMode & Overviews
https://www.linkedin.com/feed/update/urn:li:activity:7388558907230789632/
https://www.linkedin.com/feed/update/urn:li:activity:7389619302573887488/

5) The Maximize Conversion Rates portfolio bid strategy will have a control for exploring new traffic
Brian O’Neil reports on a new setting that has only appeared in some accounts so far, allowing for better control over smart bidding.
https://www.linkedin.com/feed/update/urn:li:activity:7388991029917446144/

6) Merchant Centers for agencies and promotion audiences are coming
It will finally be possible to control multiple GMCs from a single parent account and have specific promotions for different audiences.
https://www.linkedin.com/feed/update/urn:li:activity:7388103381598416896/ (Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7388992256558497792/ (Heidi Surrock)

7) Some new features in MetaAds
Budget optimization and new stickers for CTAs (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7389618839208099840/
https://www.linkedin.com/feed/update/urn:li:activity:7389560753026043904/

8) How to calculate budgets for BFCM
Alessia Smeragliuolo suggests an interesting calculation mechanism based on financial results desired
https://www.linkedin.com/feed/update/urn:li:activity:7389562311667101696/

9) Google releases creative experiments in App campaigns
Hana Kobzova reports an interesting new feature for maximizing the results of creative used in campaigns
https://ppcnewsfeed.com/ppc-news/new-directional-experiments-in-googles-app-campaigns/

10) How to Debug Tag Manager/GA4 with Shopify
Matinique Roelse reports a useful Chrome extension that bypasses blocks that make debug tracking impossible.
https://www.linkedin.com/feed/update/urn:li:activity:7389282934857318400/

EXTRA CONTENT

Target IS or manual CPC brand protecion campaigns? – Ruben Runneboom

Media Mix Modeling best practices by Meta – Andrew Hutchinson (SMT)

Call for speakers for ADworld Experience 2026 – Gianpaolo Lorusso

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May the ROI be with you! And… more peace for everyone!

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