Why Tara Johnson

Why Tara Johnson

In my opinion there are 3 women who rule the PPC world, at least from the point of view of news and updates: Ginny Marvin (Search Engine Land / Marketing Land), Jennifer Slegg (The SEM Post) and Tara Johnson (CPC Strategy).
It is not only a question of news, it is the competence which evidently appears on each post of one of these “PPC Queens”. There are a lot of professionals out there trying to write something interesting about AdWords & Co., but very few of them are really reliable as these 3.
Tara, in particular, impressed me for her knowledge of PPC within Amazon advertising platform.  She presently is the leading voice behind CPC Strategy’s Blog and in 2016 has been chosen as one of the world top 50 Ecommerce Experts to Follow by ecommerce-platforms.com.  She is specialized in matching retail inventory with consumer intent through advertising channels like Google, Amazon and Facebook.
On April 13 she will held a 1.5h advanced seminar about Amazon Advertising, and in particular on Sponsored Products & refined product targeting to increase Conversion Rate.  CPC Strategy manages hundreds of sellers, and they simply know that SP will continue to be one of the most powerful discovery tools for driving incremental sales in Amazon.  2016 was a year full of changes for sponsored products and her presentation will highlight some of the biggest new functionalities and how to use them to maximize conversion rate in 2017.
On April 14 she will instead discuss the eLuxury Supply case. Founded in 2009, eLuxury Supply scaled traffic from Amazon Sponsored Products by +264% in 2016, becoming one of the most trusted and successful specialty linen brands on the Amazon Marketplace and managing campaigns across the US, Canada, UK, France, Germany, and Mexico.
Look at all options to join ADworld Experience 2017 (live in Bologna – Italy or via online streaming on April 13-14)

Gianpaolo Lorusso
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