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It has been a very long negotiation with Karl Gilis to have him at ADworld experience. It started last year before 2016 edition, but he could not join us because he had already booked a holiday in Africa! (damn it ;-). I did notice him a...

I have heard Purna speaking in several web marketing events around Europe and I saw very few speakers competing with her energy and sympathy (not considering her undoubted competence and professionalism). Selected as the most influential PPC expert in the world by Hanapin Marketing (PPC Hero)...

You’re paying for clicks, people are visiting your website and yet your conversions aren’t where they need to be. Unfortunately this is an all too common story. There are lots of things you can do within your AdWords account to rectify and optimise this, but often...

Often people don't see the obvious and stop ask themselves questions about simple things. But, with AdWords we need to stay like children. Forever! You write something and check it thoroughly. Several times! And, just for a final test, you show it to another person. BAAMMM -...

We are looking for interesting online advertising case histories for the new edition of ADworld Experience on April 14-15 2016 in Bologna (Italy) or via online live streaming. Your case study does not need to be a huge success. It only has to be useful to help people understanding how AdWords...

In my recent "speakers shopping" round in Silicon Valley I had the chance to personally meet one of the organizers of a very interesting event. I am talking about Data Driven Business, which actually consists of three different events which have in common the focus on optimization of...

Starting mid-November, "old" AdWords certifications (i.e. certified partner) have been replaced by the new Google certified partnership program. We did anticipate this news in September in this blog. During holiday season, I had the time to evaluate the program a bit deeper. Hence, I did notice...

Here below is the complete text of Google official announcement about the change from AdWords Certification program to the new ‘Google Partners’ program. “On September 30, 2013, Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing...