27 Aug New Display Network summary reports
It seems that the new summary reports for Google Display Network, already spotted by someone in July, are being released. I presently can see them in several different accounts now.
These reports are quite interesting because show very clear graphs for all targeting criteria bringing more clicks, views, or conversions, or that have the best CTR or even have the best cost per conversion or higher total cost (just clicking on the metric that matters most in the first row you will see a good range of detailed data).
Graphs are accompanied by aggregated demographic data about users who interacted with our ads or simply saw them in GDN.
This particular could be very useful to define new custom audiences, targeting criteria or targeted remarketing lists.
Google is doing a good job continuing on the road to better graphical representation of campaigns’ data, undertaken with the AdWords report editor launched a few weeks ago.
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