PPC World News Live #134

PPC World News Live #134

The top 10 international Pay Per Click Industry News from December 23, 2021 to January 7, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Facebook Ads will consolidate (& simplify) campaign objectives
Starting from the beginning of 2022 FB will start to release Outcome-Driven Ad Experiences (ODAX) grouping the 11 present goals into 6
https://developers.facebook.com/blog/post/2021/12/21/simplifying-campaign-objectives-outcome-driven-ad-experiences/

#2 Who gets the conversion in GAds is the same user is in more than 1 audience?
Nils Rooijmans shared an interesting insight (coming directly from Google) on audiences hierarchical order in impression, click, cost and conversion attribution
https://www.linkedin.com/feed/update/urn:li:activity:6884456720429543424/

#3 New Google Partner Program starts with a bang
Starting from February 2022 the new progam will allow partners to give away 500$ (400€ in EU) to be spent in 60 days (previously it was 120€ to be recovered in 30 days)
https://support.google.com/google-ads/answer/7624810

#4 12 YouTube Ads enhancements to test in 2022
Interesting list of best practices for GoogleAds video campaigns
https://www.socialmediaexaminer.com/12-youtube-ads-enhancements-that-improve-results/

#5 FB preventing advetisers to target on health, sexual orientation, religion & politics
Starting on January 19, 2022, it will not be possible any longer to use detailed targeting options based on health causes, sexual orientation, religious & political beliefs
https://developers.facebook.com/blog/post/2021/12/08/updating-metas-detailed-targeting-options/

#6 8 best practices for Linkedin Ads
A nice recap of suggesions to improve performance of Linkedin Ads
https://www.socialmediaexaminer.com/linkedin-ads-that-convert-8-small-changes-to-skyrocket-your-results/

#7 How to manage negative keyword lists in Google Ads
Karooya (a negative keyword automation tool) shared some interesting suggestion on how to mange multiple lists of keywords to be blocked
https://www.karooya.com/blog/what-negative-keyword-lists-to-create-in-google-ads/

#8 Search Ads 360 vs. Google Ads
An interesting recap of PROs & Cons of the two platforms
https://smarter-ecommerce.com/blog/en/google-ads/search-ads-360/

#9 4 tips to create visually stunning display ads
An excerpt of the presentation of Julia Thiel (3Q Digital) at SMX Create
https://searchengineland.com/4-tips-for-creating-visually-stunning-display-ads-378028

#10 What to know about Google Ads Offline conversion import
Mike Nelson shared some interesting suggestions on why & how to import offline conversions
https://clixmarketing.com/a-primer-on-google-ads-offline-conversion-import/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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