21 Jan PPC World News Live #136

The top 10 international Pay Per Click Industry News from January 7 to 21, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Commenting a “Google Ads Expert series” video
Some Google Reps shared a video to explain how to use recent innovations (including enhanced conversions) to optimize campaigns in 2022 (a key-point summary and a tasty post by Julie F Bacchini)
https://www.linkedin.com/feed/update/urn:li:activity:6887706071255793664/
https://officialppcchat.com/2022/01/17/everything-you-need-to-know-about-the-google-ads-expert-series-welcome-to-2022/

#2 Google rolls out first placement data for Performance Max campaigns
Giuseppe Scollo spotted this new report and SEL got confirmation that this fresh new feature has been rolled out to give more transparency to PM
https://www.linkedin.com/feed/update/urn:li:activity:6884456720429543424/
https://searchengineland.com/google-ads-launches-placement-reports-for-performance-max-campaigns-378835

#3 How to set up enhanced conversions with Google Tag Manager
Enhanched conversions (in which Google uses data from logged users to model conversions) have finally made their way to our accounts (but only with GAds native tracking script
https://support.google.com/google-ads/answer/10172785)

#4 Performance Max & Shopping campaign interactions
Interesting post by Kirk Williams summing up all what we know for sure so far about PM
https://zatomarketing.com/blog/what-is-happening-with-google-performance-max-and-shopping-campaigns

#5 Industry & Dimension in Search Audiences
I realized (with remarkable delay) that is now possible to refine search queries with audiences besed on industry & dimension of the company the users is in. This is an interesting BtoB targeting option.
https://www.adworldexperience.it/en/google-ads-releases-industry-dimension-in-search-audiences/

#6 How to create proper themed ad groups in Gads
Brad Geddes is sharing some nice suggestions on why and how to keep our ad groups focused
https://adalysis.com/blog/how-to-create-proper-keyword-themed-ad-groups-for-google-ads-accounts/

#7 Why to test image extensions
A nice post about image extensions testing (both landscape and squared) showing excellent results
https://clixmarketing.com/why-you-should-be-testing-image-extensions-in-google-ads/

#8 Microsoft lifts up minimum spend requirements for customer match
In the post sharing a recap of January updates to MAds, but it will not be available in EU, UK & China.
https://about.ads.microsoft.com/en-us/blog/post/january-2022/microsoft-audience-ads-expansion-and-other-updates-for-january

#9 How to improve lead quality with Linkedin Ads
Some nice suggestions on how to improve performance of Linkedin Ads by Anna Sonnenberg
https://www.socialmediaexaminer.com/how-to-improve-your-lead-quality-with-linkedin-ads/

#10 5 best practices for In-Feed TikTok Ads
3Q is sharing some advises on how you can obtain top performance in TikTok Ads
https://3qdigital.com/blog/tiktok-advertising-5-best-practices-for-in-feed-ads/

EXTRA BONUS – Paid Association free webinar on “PPC CheckMate”
On Tuesday 25/1 at 19:00 CET I will explain my GAds optimization methodology in a webinar hosted by PSA. Pop in if you want to listen how this simple, but powerful, scientific method can help to skyrocket your PPC performance
https://www.paidsearch.org/what-almost-20-years-working-on-google-ads-has-taught-me/

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May the ROI be with you! 😉