PPC World News Live #19

PPC World News Live #19

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

1/4 of the global advertising spend goes to Google or Facebook (61% of online ads)
https://www.statista.com/chart/12179/google-and-facebook-share-of-ad-revenue/

6 examples of terrible popups…
https://unbounce.com/product-marketing/terrible-website-popup-examples/

…and 11 examples of good ones
https://unbounce.com/product-marketing/awesome-website-popup-design-examples-delight-equation/

Mini-guide to AdWords video campaigns
http://www.clixmarketing.com/blog/2018/01/09/an-overview-of-adwords-video-advertising/

Bye bye to AdWords review extensions
https://searchengineland.com/google-sunsetting-adwords-review-extensions-289595

A new malware is injecting ads in e-commerce sites (pure bastardness)
https://adexchanger.com/online-advertising/ecommerce-sites-new-form-fraud-fear-journey-hijacking/

Google lifts the standard for video ads on YT
https://adwords.googleblog.com/2018/01/a-new-approach-to-youtube-monetization.html

Here it is the program of ADworld Experience 2018
https://www.staging2.adworldexperience.it/en/program-adworld-experience-2018/

Mini-guide custom intent audiences
http://www.clixmarketing.com/blog/2018/01/18/googles-custom-intent-audiences-what-they-are-how-to-use-them/

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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