PPC World News Live #22

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 23 to May 18, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

New functionalities coming in AdWords (finally, timeline notes!!!)
https://searchengineland.com/google-adwords-notes-recommendations-account-performance-score-293998

New targeting option for Trueview Video Ads (Reach)
https://adwords.googleblog.com/2018/04/sight-sound-and-scale-introducing.html

Dinamyc Search Ads Best Practices
https://www.searchenginejournal.com/dynamic-search-ads-best-practices/245983/

Comparing AdWords attribution models
https://grouptwentyseven.com/blog/adwords-attribution-give-your-clicks-some-credit/

GDN Targeting options you should give a try to
https://blog.adstage.io/2018/04/23/dont-dismiss-the-gdn/

The best 20 A/B Tests you can run for an e-commerce
https://conversionxl.com/blog/ecommerce-ab-test-ideas/

New automated Shopping campaigns optimized for conversions (to test!)
https://adwords.googleblog.com/2018/05/drive-sales-and-reach-more-customers.html

New placements for video ads on Facebook
http://www.cpcstrategy.com/blog/2018/05/facebook-monetization-update-helps-video-creators/

Breaking down Enhanced CPC 
http://www.clixmarketing.com/blog/2018/05/15/breaking-down-enhanced-cpc-bidding/

41 inspiring examples to optimize your landing page
https://klientboost.com/cro/landing-page-inspiration/

ADworld Experience 2018 videos are online
https://www.adworldexperience.it/en/adwords-facebook-ads-linkedin-cro-video-courses-cases-2018/

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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