PPC World News Live #23

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks May 18 to June 1, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

ZIP Codes geolocalized campaigns in AdWords
https://searchengineland.com/improving-ppc-relevance-with-zip-code-based-geotargeting-298299

Facebook Ads Benchmark study Q1 2018
https://blog.adstage.io/2018/05/24/facebook-ads-q1-2018/

AdWords Benchmark study Q4 2017
https://www.acquisio.com/blog/innovation/google-adwords-industry-benchmarks-2018-infographic/

Image Ads landed on Quora
https://business.quora.com/Introducing-Image-Ads-on-the-Quora-Advertising-Platform

Facebook is recreating third party audiences (removed after Cambridge Analytica)
http://www.clixmarketing.com/blog/2018/05/29/facebook-mimicking-3rd-party-audiences/

The top 25 most influential PPC professionals in the world according to Hanapin Marketing
https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2018/

Mini-Guide to You Tube PPC campaign effectiveness 
https://www.thinkwithgoogle.com/advertising-channels/video/attention-into-action/

Finally Analytics style notes have arrived in AdWords
https://searchengineland.com/adwords-notes-have-arrived-how-to-get-started-299381

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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