The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Links to commented news:
Now it is possible to adjust conversion values after they have been recorded in AdWords
AdWords becomes Google Ads starting from July 24, 2018
A case against SKAG (Single Keyword Ad Groups)
Instagram gets 1 billion (of users) and introduces shopping ads to stories
Google will expand (within July) in-store visits conversion tracking to all advertisers globally
The most important innovations announced at Google Marketing Live on 7/10
Hotel Ads will be added to Google Ads dashboard
Using redirects may negatively affect AdWords Quality Score
If there is something unclear or I have said a few bits, please comment below ;-)
May the ROI be with you!