The State of PPC in Europe (SURVEY)

PPC World News Live #25

PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Now it is possible to adjust conversion values after they have been recorded in AdWords

AdWords becomes Google Ads starting from July 24, 2018

A case against SKAG (Single Keyword Ad Groups)

Instagram gets 1 billion (of users) and introduces shopping ads to stories

Google will expand (within July) in-store visits conversion tracking to all advertisers globally

The most important innovations announced at Google Marketing Live on 7/10

Hotel Ads will be added to Google Ads dashboard

Using redirects may negatively affect AdWords Quality Score

If there is something unclear or I have said a few bits, please comment below šŸ˜‰

Ciaoo eā€¦
May the ROI be with you!

Gianpaolo Lorusso
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