PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Now it is possible to adjust conversion values after they have been recorded in AdWords
https://support.google.com/adwords/answer/7686447

AdWords becomes Google Ads starting from July 24, 2018
https://www.blog.google/technology/ads/new-advertising-brands/

A case against SKAG (Single Keyword Ad Groups)
https://www.wordstream.com/blog/ws/2018/07/03/the-case-against-skags

Instagram gets 1 billion (of users) and introduces shopping ads to stories
http://www.cpcstrategy.com/blog/2018/07/instagram-shopping-stories/

Google will expand (within July) in-store visits conversion tracking to all advertisers globally
https://searchengineland.com/google-expanding-per-shop-visitation-and-local-conversions-reporting-301659

The most important innovations announced at Google Marketing Live on 7/10
https://www.wordstream.com/blog/ws/2018/07/10/google-marketing-live

Hotel Ads will be added to Google Ads dashboard
https://searchengineland.com/google-brings-hotel-ads-into-the-google-ads-platform-updates-feed-management-hub-301973

Using redirects may negatively affect AdWords Quality Score
http://www.thesempost.com/using-redirects-can-impact-google-adwords-quality-score/

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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