17 May PPC World News Live #42
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from March 22 to May 17, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Here are the links to the commented news:
Graphing the new impression and click share metrics (with the help of Brad Geddes)
https://adalysis.com/blog/how-to-graph-the-new-impression-and-click-share-metrics-to-find-data-insights-in-your-google-ads-account/
How to deal with targeting expansion in Google Display Network
http://www.clixmarketing.com/blog/2019/04/24/the-google-ads-display-setting-you-need-to-disable/
Benchmark report of the most popular ad formats
http://insights.marinsoftware.com/trends/our-latest-benchmark-report-q1-2019s-most-popular-ad-formats/
Branding campaigns and account performance (a real case story by Pauline Jakober)
https://grouptwentyseven.com/blog/the-ppc-dirty-secret-that-no-one-talks-about/
adwexp19 videos are online (and you can watch them for free for 24h now!)
ADworld Experience 2019 Videos Are Online
Give a look to the finalized Keyword Planner
https://support.google.com/google-ads/answer/9327909
Facebook is “simplifying” inventory category exclusion
https://www.ppchero.com/facebook-audience-network-inventory-filter-are-you-ready-for-the-coming-changes/
A recap of the Microsoft Advertising Summit 2019
https://3qdigital.com/blog/recapping-the-2019-microsoft-advertising-summit/
The official post with the news announced at Google Marketing live 2019
https://www.blog.google/products/ads/new-ad-innovations-new-consumer-journey/
& an excellent synthetic recap of GML19 by 3Q’s Will Cozart
https://3qdigital.com/blog/google-marketing-live-2019-3qs-take-on-the-updates/
Shopping Ads will be published on Discovery tab (mobile) & You Tube (unless opted out)
https://ads-developers.googleblog.com/2019/05/expanding-your-shopping-ads-to.html
another good recap of the news from GML19 by Frederick Vallaeys
https://www.optmyzr.com/blog/what-was-announced-at-google-marketing-live-2019/
May the ROI be with you! 😉
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