PPC World News Live #42

PPC World News Live #42

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from March 22 to May 17, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Graphing the new impression and click share metrics (with the help of Brad Geddes) 
https://adalysis.com/blog/how-to-graph-the-new-impression-and-click-share-metrics-to-find-data-insights-in-your-google-ads-account/

How to deal with targeting expansion in Google Display Network 
http://www.clixmarketing.com/blog/2019/04/24/the-google-ads-display-setting-you-need-to-disable/

Benchmark report of the most popular ad formats 
http://insights.marinsoftware.com/trends/our-latest-benchmark-report-q1-2019s-most-popular-ad-formats/

Branding campaigns and account performance (a real case story by Pauline Jakober)
https://grouptwentyseven.com/blog/the-ppc-dirty-secret-that-no-one-talks-about/

adwexp19 videos are online (and you can watch them for free for 24h now!)
ADworld Experience 2019 Videos Are Online

Give a look to the finalized Keyword Planner
https://support.google.com/google-ads/answer/9327909

Facebook is “simplifying” inventory category exclusion 
https://www.ppchero.com/facebook-audience-network-inventory-filter-are-you-ready-for-the-coming-changes/

A recap of the Microsoft Advertising Summit 2019
https://3qdigital.com/blog/recapping-the-2019-microsoft-advertising-summit/

The official post with the news announced at Google Marketing live 2019
https://www.blog.google/products/ads/new-ad-innovations-new-consumer-journey/

& an excellent synthetic recap of GML19 by 3Q’s Will Cozart
https://3qdigital.com/blog/google-marketing-live-2019-3qs-take-on-the-updates/

Shopping Ads will be published on Discovery tab (mobile) & You Tube (unless opted out)
https://ads-developers.googleblog.com/2019/05/expanding-your-shopping-ads-to.html

another good recap of the news from GML19 by Frederick Vallaeys
https://www.optmyzr.com/blog/what-was-announced-at-google-marketing-live-2019/ 

May the ROI be with you! 😉

 

Gianpaolo Lorusso
[email protected]
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