PPC World News Live #44

PPC World News Live #44

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from May 17 to June 27, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Michelle Morgan (Clix Marketing), one of the best PPC Specialists in the world. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

Here are the links to the commented news:

GoogleAds Now Lets You Sort Your Campaigns
http://www.clixmarketing.com/blog/2019/05/22/google-ads-now-lets-you-sort-your-campaigns/

Frederick Vallaeys Book for PPC Rockstars is Out! Digital Marketing in an AI World
https://www.optmyzr.com/blog/digital-marketing-in-ai-world/

Local inventory ads out of beta in Microsoft Ads (US market only)
https://about.ads.microsoft.com/en-us/blog/post/june-2019/create-your-omnichannel-campaign-with-local-inventory-ads

Now conversion actions to bid for in Google Ads can be set at campaign level
https://support.google.com/google-ads/answer/9363021

Is Facebook Ads Interest Targeting Expansion really effective? A $1,000 Experiment (& what about Google?)
https://adespresso.com/blog/facebook-interest-targeting-expansion-should-you-use-it-a-1000-experiment/

Responsive Search Ads: The Latest Data Insights
http://insights.marinsoftware.com/publishers/google-publishers/responsive-search-ads-the-latest-data-insights/

GoogleAds will sunset Portfolio ECPC & Target Spend for Max Clicks bidding strategies too (after Search Page Location & Outranking Share)
https://support.google.com/google-ads/answer/9372151

Will YouTube Lead Form Ads be the next big thing in GoogleAds Video Ads?
https://www.ppchero.com/youtube-lead-form-ads-for-ppc-what-you-need-to-know-before-getting-started/

Why Smart Bidding and Last-Click Attribution are a Dangerous Combination
https://www.optmyzr.com/blog/why-smart-bidding-and-last-click-attribution-are-a-dangerous-combination/

Improvements to local campaigns and new in-market segments
https://www.blog.google/products/ads/reach-deal-seekers/  

 

May the ROI be with you! 😉  

Gianpaolo Lorusso
[email protected]
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