The State of PPC in Europe (SURVEY)

PPC World News Live #56

PPC World News Live #56

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from November 29 to December 20, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

How to manage search terms in the new “same meaning” world 
https://searchengineland.com/how-to-manage-search-terms-in-the-new-match-type-world-325805

5 audiences you should exclude from your Display campaigns
https://searchengineland.com/5-audiences-you-should-exclude-from-your-ppc-campaigns-325874

Optimization score now includes Display Campaigns
https://support.google.com/google-ads/answer/9662250

Broad audiences vs. Lookalikes in Facebook Ads
https://adespresso.com/blog/broad-audiences-vs-lookalikes-which-work-best-for-facebook-advertising-1000-experiment/

Now is easier to manage lead gen forms in LinkedinAds
http://www.clixmarketing.com/blog/2019/12/09/linkedin-makes-it-easier-to-manage-lead-gen-forms/

Google is testing image extensions in Search ads (again)
https://www.wordstream.com/blog/ws/2019/12/11/google-image-extensions

Why your mobile visitors don’t buy from your ecommerce site
https://conversionsciences.com/why-your-mobile-visitors-dont-buy-from-your-ecommerce-site/

Image, Video or Carousel: which is the best in Facebook Ads?
https://adespresso.com/blog/best-facebook-ad-format-experiment/

Give us an idea for the claim of ADworld Experience 2020 and win a free ticket
https://www.adworldexperience.it/en/the-right-idea-to-join-adworld-experience-for-free/

Google will sunset message extension on January the 27th 
https://ads-developers.googleblog.com/2019/12/upcoming-sunset-of-message-extensions.html

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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