The State of PPC in Europe (SURVEY)

PPC World News Live #62

PPC World News Live #62

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 14 to 28, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Google Ads will give more granular pre-conversion tracking options (if you track cart actions)

The Truth About Google Ads Smart Shopping: Weighing Both Sides & How to Optimize

Google Ads now has remarketing lists sharing function in account manager

How to limit the number of “eligible users” who need to have a skillshop certification in order to hold the Google Partner badge

Do You Really Want a 100% Google Ads Optimization Score?

A DIY solution for minimizing click fraud in Google Ads accounts without external apps

How to test a “Phrase Match Modifier” in Google Ads
(UPDATE 3/2: sorry, old post + not working any longer)

How to automate bidding strategy


May the ROI be with you! 😉

Gianpaolo Lorusso
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