The State of PPC in Europe (SURVEY)

PPC World News Live #62

PPC World News Live #62

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 14 to 28, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Google Ads will give more granular pre-conversion tracking options (if you track cart actions)
https://searchengineland.com/google-ads-offers-more-granular-conversion-actions-for-leads-and-sales-329313

The Truth About Google Ads Smart Shopping: Weighing Both Sides & How to Optimize
https://savvyrevenue.com/blog/the-truth-about-smart-shopping/

Google Ads now has remarketing lists sharing function in account manager
https://support.google.com/google-ads/answer/9659479

How to limit the number of “eligible users” who need to have a skillshop certification in order to hold the Google Partner badge
https://www.rougaroustudios.com/blog/2020/2/18/google-partner-program-changes-agency-client-access-workaround

Do You Really Want a 100% Google Ads Optimization Score?
https://grouptwentyseven.com/blog/do-you-really-want-a-100-google-ads-optimization-score/

A DIY solution for minimizing click fraud in Google Ads accounts without external apps 
https://fixel.ai/blog/logging-fraudulent-clicks-for-ip-exclusion-and-credit-recovery-in-google-ads/

How to test a “Phrase Match Modifier” in Google Ads
(UPDATE 3/2: sorry, old post + not working any longer)

How to automate bidding strategy
https://adespresso.com/blog/automated-google-ads-bidding-strategies/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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