Event postponed to October 15 & 16, 2020

PPC World News Live #64

PPC World News Live #64

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 29 to March 13, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience with Lars Maat (Maatwerk Online), one of the best known Dutch specialists for Facebook Bots and FB Ads.

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Here are the links to the commented news:

The impact of optimization scores and recommendations on Google Partner agencies
https://searchengineland.com/optimization-scores-recommendations-and-their-impact-on-google-partner-agencies-329887

New LinkedIn Ads Features to Save Time & Improve Targeting
http://www.clixmarketing.com/blog/2020/03/02/my-favorite-linkedin-features-to-save-time-improve-targeting/

Why conversions imported in Google Ads from Analytics may be severely underestimated
https://www.searchenginejournal.com/why-using-conversions-imported-from-analytics-to-google-ads-does-not-actually-make-sense/346036/

Match type changes & campaign structure choices in Google Ads and Microsoft Advertising
https://www.searchenginejournal.com/match-type-changes-campaign-structure-choices/352648/

How Corona virus will be impacting digital Ad budgets
https://searchengineland.com/how-coronavirus-search-digital-ad-budgets-330404

GoogleAds makes available maximize conversions & maximize conversion via portfolio bidding strategies
https://support.google.com/google-ads/answer/9763450

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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