PPC World News Live #68

PPC World News Live #68

The top international news on Pay Per Click in weeks from March 27 to April 10, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Brandon Doyle, CEO of Wallaroo Media, a US digital marketing agency with clients like Disney, IKEA, Gatorade etc.

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Here are the links to the commented news:

Key performance shifts due to covid-19 across Google Ads, Facebook Ads & Amazon advertising
https://tinuiti.com/blog/marketing-news-covid-19/covid-19-fallout-key-performance-shifts-across-google-facebook-and-amazon-ads/

Microsoft Advertising covid-19 insights & trends data
https://about.ads.microsoft.com/en-us/blog/post/march-2020/covid-19-insights-trends

How covid-19 impacted social ads for E-commerce (data & predictions)
https://wallaroomedia.com/blog/social-media/coronavirus-ecommerce-trends/

Updated Google Ads benchmarks for all main industries during Covid-19
https://www.wordstream.com/blog/ws/2020/04/06/google-ads-benchmarks-during-covid-19

Setting up a Microsoft Audience ads campaign (including Linkedin profile targeting)
https://searchengineland.com/setting-up-a-microsoft-audience-ads-campaign-331937

Nominate The Paid Media Experts Who Have Been Influential In Your Career
https://www.ppchero.com/nominate-the-paid-media-experts-who-have-been-influential-in-your-career

An overview of what Twitter Ads targeting options may offer to advertisers
http://www.clixmarketing.com/blog/2020/04/06/an-overview-of-twitter-ads/

A real case story about how different #FacebookAds formats worked (Carousel with 2 or 7 images + collection)
https://www.ppchero.com/facebook-ad-types-how-to-choose-the-best-one/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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