PPC World News Live #72

08 May PPC World News Live #72

The top international news on Pay Per Click from April 24 to May 8, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Nils Rooijmans, Dutch PPC veteran and sharing his scripting knowledge at nilsrooijmans.com.

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Here are the links to the commented news:

Starting from US this summer Google Ads will gradually extend to all advertisers an identity verification procedure to add transparency to ads
https://searchengineland.com/google-will-roll-out-identity-verification-program-to-all-advertisers-333462

3x your Google Ads testing output with multi ad-group testing
https://savvyrevenue.com/blog/multi-ad-group-ad-testing/

Eligibility criteria for the announced Google Ads covid-19 credits to SMB (they will apply automatically on future bills starting from late May)
https://support.google.com/google-ads/answer/9803410

New Data Reveals PPC Ad Campaigns Are Rebounding
https://www.wordstream.com/blog/ws/2020/05/04/ppc-rebound-covid-19-data

How to Create Effective RSAs (Responsive Search Ads) in Google Ads
https://adalysis.com/blog/how-to-create-effective-rsas-responsive-search-ads-in-google-ads/

A Google Ads script that detects anomalies at a local level and send an alert
https://searchengineland.com/a-script-that-detects-anomalies-at-a-local-level-334186

Google Ads is beta-testing Image Extensions (again)
http://www.clixmarketing.com/blog/2020/05/06/google-ads-image-extensions/

Google Ads provides an open tool to verify which products have significant raises in public interest during covid-19 in US, UK & AU
https://www.blog.google/outreach-initiatives/small-business/understanding-rising-consumer-interests-covid-19/

LAST MINUTE ADDITION (NOT IN THE VIDEO)

The impact of covid-19 on PPC, industry by industry 
https://www.acquisio.com/blog/agency/covid-19-ppc/

May the ROI be with you! 😉