PPC World News live #74

PPC World News live #74

The top international news on Pay Per Click from May 8 to 22, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Byron Tassoni Resch, Deliveroo’s Search Engine Marketing Manager.

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Here are the links to the commented news:

4 LinkedIn Ads Testing Ideas
http://www.clixmarketing.com/blog/2020/05/13/4-linkedin-ad-testing-ideas/

Google Ads to sunset gallery ads beta in favor of image extensions (in beta too)
https://searchengineland.com/google-to-sunset-gallery-ads-beta-focus-on-image-extensions-334781

TikTokAds: should you test it?
https://www.ppchero.com/tiktok-advertising-should-you-test-it/

Why to completely stop your campaigns during covid crisis might not be the right thing to do
https://www.semrush.com/blog/adjust-ppc-during-coronavirus/

Facebook released a new crisis survival guides for retail and e-commerce
https://newsfeed.org/facebook-has-released-new-crisis-survival-guides-for-retail-and-e-commerce/

Responsive Search Ads vs Expanded Text Ads: is there a clear winner?
https://www.ppchero.com/ppc-rsas-do-they-live-up-to-the-hype

Google created a Business Guide to help advertisers adapt their marketing strategies to covid-19 and a single page linking all their official resources to manage campaigns during the crisis
https://support.google.com/google-ads/answer/9790909

An interesting case story of demographic targeting layered with product focused ad groups
https://www.ppchero.com/google-ads-audience-based-campaign-restructure-case-study/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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