PPC World News live #74

PPC World News live #74

The top international news on Pay Per Click from May 8 to 22, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Byron Tassoni Resch, Deliveroo’s Search Engine Marketing Manager.

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Here are the links to the commented news:

4 LinkedIn Ads Testing Ideas

Google Ads to sunset gallery ads beta in favor of image extensions (in beta too)

TikTokAds: should you test it?

Why to completely stop your campaigns during covid crisis might not be the right thing to do

Facebook released a new crisis survival guides for retail and e-commerce

Responsive Search Ads vs Expanded Text Ads: is there a clear winner?

Google created a Business Guide to help advertisers adapt their marketing strategies to covid-19 and a single page linking all their official resources to manage campaigns during the crisis

An interesting case story of demographic targeting layered with product focused ad groups


May the ROI be with you! 😉

Gianpaolo Lorusso
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