The State of PPC in Europe (SURVEY)

PPC World News Live #82

PPC World News Live #82

The top international news on Pay Per Click from September 11 to 25, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Take the survey on the State of PPC in Europe
https://www.adworldexperience.it/en/the-state-of-ppc-in-europe/

Facebook (finally) cancelled the 20% text limitation in images
https://tinuiti.com/blog/paid-social/facebook-image-text-in-ad-delivery/

3 new frequency metrics for video campaigns
https://support.google.com/google-ads/answer/10093524

23 experts shared their best strategies for ecommerce campaigns in Google Ads
https://www.datafeedwatch.com/blog/google-ads-ecommerce

Say hello to the new Google Ads API
https://support.google.com/google-ads/answer/10085782

A script to know how much of your traffic is from undisclosed search queries in GAds
https://searchengineland.com/how-much-does-googles-new-search-term-filtering-affect-ad-spend-transparency-heres-how-to-find-out-340708

A case study on the impact of the new limitations in search query reports
http://www.clixmarketing.com/blog/2020/09/14/case-study-the-impact-of-googles-reduction-in-search-term-report-visibility/

Google introduces new custom audiences (Affinity+In-Market)
https://support.google.com/google-ads/answer/10075331

Facebook will limit the number of ads you can run from a single page according to the budget spent in the previous 12 months
https://www.searchenginejournal.com/facebook-to-impose-volume-limits-on-number-of-ads/380345/

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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