The State of PPC in Europe (SURVEY)

PPC World News Live #84

PPC World News Live #84

The top international news on Pay Per Click from November 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

When to Use YouTube TrueView Discovery and In-Stream video ads

Google Ads is testing auto-applied recommendations

How to recover part of the missing Google Ads search term report via Analytics

Maximize clicks & manual CPC smart bidding will be phased out in Google Ads Display Campaigns

12 tips to maximize TikTok campaigns’ performance

Why Google Ads is limiting query data according to Brad Geddes

Pinterest Ads will weight CTR with other engagement signals (hide & save) to represent performance more accurately

Twitter Ads rolls out carousel format

A small guide to Quora Ads

How new customer goal really works in Google Ads Smart Shopping Campaigns

Here come Linkedin stories (& Ads), document ads (for white papers), event ads and Campaign Manager Lite

Microsoft launches Mixed campaigns (search + DSA), improved keyword planner, in-market seasonal audiences + other upgrades

Pinterest launches new tagging solutions and automatic bidding to improve merchant sales in the holiday season

ADworld Experience 2020 videos with advanced courses & real case stories on Google Ads, Facebook Ads & other PPC networks are online

May the ROI be with you! 😉

Gianpaolo Lorusso
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