PPC World News Live #84

PPC World News Live #84

The top international news on Pay Per Click from November 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

When to Use YouTube TrueView Discovery and In-Stream video ads
http://www.clixmarketing.com/blog/2020/11/25/should-i-use-trueview-discovery-or-in-stream/

Google Ads is testing auto-applied recommendations
https://searchengineland.com/googles-auto-applied-recommendations-catch-advertisers-agencies-off-guard-343867

How to recover part of the missing Google Ads search term report via Analytics
https://www.ppchero.com/how-to-find-missing-search-terms-for-google-ads/

Maximize clicks & manual CPC smart bidding will be phased out in Google Ads Display Campaigns
https://support.google.com/google-ads/answer/2947304

12 tips to maximize TikTok campaigns’ performance
https://www.socialmediatoday.com/news/new-study-outlines-key-considerations-for-tiktok-promotions-and-ad-campaign/589041/

Why Google Ads is limiting query data according to Brad Geddes
https://bgtheory.com/blog/from-conspiracy-theories-to-hidden-agendas-why-google-is-limiting-your-query-data/

Pinterest Ads will weight CTR with other engagement signals (hide & save) to represent performance more accurately
https://www.socialmediatoday.com/news/pinterest-is-working-on-weighted-ad-ctr-measurements-to-more-accurately-rep/588759/

Twitter Ads rolls out carousel format
https://www.adweek.com/programmatic/twitters-updated-carousel-ads-roll-out-worldwide/

A small guide to Quora Ads
https://komarketing.com/blog/guide-to-quora-ads-for-b2b-marketers/

How new customer goal really works in Google Ads Smart Shopping Campaigns
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns/

Here come Linkedin stories (& Ads), document ads (for white papers), event ads and Campaign Manager Lite
https://www.ppchero.com/upcoming-linkedin-ads-products-for-b2b-marketers/

Microsoft launches Mixed campaigns (search + DSA), improved keyword planner, in-market seasonal audiences + other upgrades
https://about.ads.microsoft.com/en-us/blog/post/november-2020/mixed-campaigns-keyword-planner-key-product-updates-for-november

Pinterest launches new tagging solutions and automatic bidding to improve merchant sales in the holiday season
https://newsroom.pinterest.com/en/post/pinterest-launches-new-commerce-tools-for-merchants-to-curate-feature-and-measure-their

ADworld Experience 2020 videos with advanced courses & real case stories on Google Ads, Facebook Ads & other PPC networks are online
https://www.adworldexperience.it/en/videos-of-adworld-experience-2020-are-now-online/

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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