03 Feb Top 10 PPC News from 1/13 to 2/3, 2023
The top 10 international Pay Per Click Industry News from January 13 to February 3, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
News in the video are commented starting from the #10 & closing with the most important one:
#1 GDN targeting is going “broad”
Starting from March 2023 each content targeting setting in Display Network will start working in parallel with the others instead of cross-matching with the others (except for audiences, devices and location)
https://www.linkedin.com/feed/update/urn:li:activity:7026871592534077441/
https://twitter.com/adsliaison/status/1621235234640470020 (Ginny Marvin clarifies)
#2 Account level negative keywords are (finally) available in GoogleAds
Without asking to a Google Rep + they will work also for Performance Max campaigns.
https://searchengineland.com/google-account-level-negative-keywords-are-here-392293
#3 Google Optimize will be retired on September 30, 2023
Very bad news for all PPC & CRO professionals. I would have payed for it, if I could.
https://support.google.com/optimize/answer/12979939
#4 7 frequent errors to avoid in GoogleAds Performance Max campaigns
Menachem Ani shares some interesting and frequent “worst practices” he have seen advertisers doing in Performance Max campaigns
https://searchengineland.com/retail-performance-max-campaign-mistakes-391772
#5 GoogleAds rolling out new Performance Max experiments
By now a really poor instrument designed to underline better performances over other campaigns. Letβs hope Google will turn it in something really useful to optimize PMax themselves.
https://twitter.com/tauqueeraziz/status/1616036698508623878
#6 How to structure your effective & scalable Facebook Ads campaigns
Andrea Vahl shares some interesting insights on FBAds structuring best practices.
https://www.andreavahl.com/facebook-advertising/how-to-structure-your-facebook-and-instagram-ad-campaigns.php
#7 Facebook Ads will have new Ai designed ads?
Meta has signed a new deal with Shutterstock for contents to be used in automated Ai driven tools
https://www.socialmediatoday.com/news/Meta-Signs-Content-Access-Deal-with-Shutterstock/640561/
#8 How to set the right budget for your Linkedin Ads
The short answer is: by testing with a test budget. But how much is it to do it properly?
https://b2linked.com/blog/how-much-should-i-budget-towards-linkedin-ads/
#9 6 tips for effective bid managemnt
Michelle Morgan shares some nice insights to move among all more or less automated bidding strategies currently available in GAds.
https://www.wordstream.com/blog/ws/2023/01/17/google-ads-bid-management
#10 Which attribution model is the best for your campaigns?
Martin Jones (Hallam) does an excellent review of all the use cases of the different models.
https://www.hallaminternet.com/which-attribution-model-should-you-use-in-adwords/
EXTRA BONUS:
Twitter launched a search based ad targeting option https://searchengineland.com/twitter-has-launched-a-search-keyword-ads-beta-test-to-all-advertisers-392243
Paid Search Associacion Conference on 2/22 (free but with limited places) https://www.paidsearch.org/psac23/
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May the ROI be with you! And… more peace for everyone π
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