Top 10 PPC News from October 27 to November 10, 2023

Top 10 PPC News from October 27 to November 10, 2023

The top 10 international Pay Per Click Industry News from October 27 to November 10, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) Google PMax get AI created assets (in US)
Performance Max will close the circle, creating automatic ad assets (by the end of 2023 + only in US)
https://searchengineland.com/google-performance-max-ai-features-434261

2) Important budget managing updates in Meta Ads
Bram Van der Hallen explains the new FB/IG budgeting functions (max uplift to avoid learning phase + up to 75% exceeding budget daily limit)
https://www.linkedin.com/feed/update/urn:li:activity:7127948887109083136/

3) How conversion windows are changing during shopping season
A very nice post by Mike Ryan is showing how conversion windows tend to enlarge before BFCM and shorten immediately after
https://www.linkedin.com/feed/update/urn:li:activity:7126202251412422656/

4) How to cope with Microsoft Audience Network forced expansion
Sophie Logan shared data coming from an account were performance sinked after the forced expansion to display.
https://searchengineland.com/microsofts-audience-network-expansion-higher-cpcs-lower-ctrs-no-added-value-434430

5) AdSense passing to per-impression payments
This could imply fake clicks decline in GDN in 2024
https://blog.google/products/adsense/evolving-how-publishers-monetize-with-adsense/

6) Min & Max CPC setting with tCPA strategy
Tomas Burba shared a nice little tip to push for performance when campaign stuck or overspend
https://www.linkedin.com/feed/update/urn:li:activity:7127251855209824257/

7) PPC giants revenues (-TikTok) & GAds trends in Q3
Adriaan Dekker was kind enough to summerize absolute values & yoy variations + GAds Q3 trends (extracted from Tinuiti periodic report)
https://www.linkedin.com/feed/update/urn:li:activity:7123951861656657921/
https://www.linkedin.com/feed/update/urn:li:activity:7126173993908224000/

8) PMax search themes best practices
The best post about the new search themes I found up to now is by Bob Meijer & Miles McNair
https://www.ppcmastery.com/blog/tpe-66-search-themes-for-pmax-guide-and-best-practices

9) How to deal with audience bid adjustments in tCPA/ROAS bidding
Brad Geddes explains us how this adjustments might impact our bidding strategies (& performance)
https://adalysis.com/blog/how-audience-bid-adjustments-work-with-target-cpa-target-roas-bidding/

10) Best LinkedIN Ad types to test in 2024
Eric Jones (B2Linked) shared some interesting suggestions on what & how to use in LIAds
https://b2linked.com/blog/best-linkedin-ad-types/

EXTRA CONTENT
Are you spending too much on branded keys? https://www.wordstream.com/blog/ws/2023/11/02/brand-keywords (Jyll Saskin-Gales)

Paid Search Association free webinar with Menachem Ani https://www.linkedin.com/feed/update/urn:li:activity:7127662459372339200/

TikTok’s official active user reports in Europe https://www.socialmediatoday.com/news/tiktok-reports-users-region-eu-part-new-dsa-reporting/698120/

Take the State of the PPC Survey & set your favourite professionals (+plant a tree & win coupons/other benefits for up to 5,000$) https://www.ppcsurvey.com/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Gianpaolo Lorusso
info@gplorusso.it
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