09 Jun Top 10 PPC News from May 26 to June 9, 2023
The top 10 international Pay Per Click Industry News from May 26 to June 9, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
News in the video are commented starting from the #10 & closing with the most important one:
1) How to get the best out of PMax campaigns
Fred Vallaeys shares a list of state-of-art suggestions for PMax campaigns
https://www.searchenginejournal.com/performance-max-campaigns/484916/
2) How to build effective GAds custom audiences
Brad Geddes explains in details (in a video) how to build custom audiences (the right way) in Google Ads
https://adalysis.com/blog/how-to-build-highly-effective-google-ads-custom-audiences/
3) Google is phasing out industry-wide trademarks limitations
Google announced the shift to specific advertisers complaints, phasing out generalized trademark blocks
https://searchengineland.com/google-ads-trademark-policy-change-advertisers-ads-428001
4) Linkedin Advertising cost benchmark
Databox released the first benchmark data on LIAds
https://databox.com/average-cost-inkedin-ads
5) New Meta Ads insights repository
Meta launched Campaign Guidance navigator with a lot of first party data on FBAds
https://www.facebook.com/business/campaign-guidance-navigator
6) AI-powered chatbot test results
Jon Loomer shares the first results of a very interesting test of an AI-powered chatbot trained on his website
https://www.jonloomer.com/testing-ai-powered-chatbot-trained-on-website-content/
7) Microsoft is making verification process necessary to advertise on its ppc platform
Starting from August 1, all ads in Microsoft Advertising should come from verified advertisers
https://about.ads.microsoft.com/en-us/blog/post/june-2023/making-microsoft-advertising-safer-with-advertiser-identity-verification?feed=blogposts
8) Is better to use LI Lead Gen Forms or external Landing Pages?
Eric Jones (B2Linked) shares some interesting data on numbers (& quality) of leads retrieved by LG Ads or via website landing pages
https://b2linked.com/blog/linkedin-lead-gen-form-ads-or-leading-to-a-landing-page-which-is-better/
9) Google will add sync columns & segments across MCC accounts
Natasha Kaurra spotted some interesting new features in GoogleAds account manager functionalities
https://www.seroundtable.com/google-ads-sync-columns-segments-across-mcc-accounts-35504.html
1)0 Pinterest Ads mini-guide
Shannon Mullery shared a nice collection of PinterestAds best practices
https://tinuiti.com/blog/paid-social/pinterest-ads/
EXTRA CONTENT
Amazon may launch ads in Prime Video https://searchengineland.com/amazon-may-launch-prime-ads-428013
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May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
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