08 Jul Top 10 PPC News from June 23 to July 7, 2023
The top 10 international Pay Per Click Industry News from June 23 to July 7, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
News in the video are commented starting from the #10 & closing with the most important one:
1) Google accused of low quality Video Ads Placements
A report from Adalytics supposedly revealed that Google violated its own quality standards when placing video ads on yhird-party websites (D. Meier)
https://videoweek.com/2023/06/28/google-accused-of-costing-brands-billions-in-video-ad-placements/
2) Google released an open source tool to auto-optimize shopping feeds
Google Feedgen uses Large Language Models (LLMs) to generate optimised titles & description and fill missing attributes in product feeds (A. van de Pol)
https://www.linkedin.com/posts/alexvandepol-apoldigital_googleads-google-onlinemarketing-activity-7081545816783347712-_7mL/
3) Performance Max adoption rates still is around 50% of shopping campaigns
Martijn Beumer (co-founder of the largest EU CSS, Producthero.com) shares PMax adoption rates among thier 431 merchants
https://www.linkedin.com/feed/update/urn:li:activity:7083004004548456448/
4) How PMax brand exclusions works (or will work)
Very nice mini-guide to the new brand exclusion function coming to PMax (B. Meijer & M. McNair)
https://www.ppcmastery.com/blog/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax
5) Hot to get the most out of PPC for SaaS campaigns
Sophie Logan shares an interesting list of targeting best practices for Software as a Service brands (including display audiences)
https://searchengineland.com/ppc-tactics-saas-brands-429126
6) Advantage campaing budget best practices
Jon Loomer shares a mini-guide to budget strategies in Facebook’s automated campaigns
https://www.jonloomer.com/advantage-campaign-budget-best-practices/
7) The fastest ways to build retargeting audiences on LikedinAds
Eric Jones (B2Linked) shares useful tips to rapidly populate your LinkedinAds remarketing lists
https://b2linked.com/blog/the-fastest-ways-to-build-retargeting-audiences-on-linkedin-ads/
8) Google makes GAds API keyword validation process real time + search themes in PMax
Adriaan Dekker spotted an alert for Google Ads API users that the process will now lead to immediate policy violation failures + Alfred Simon PMax new function
https://www.linkedin.com/feed/update/urn:li:activity:7083018938250330112/
https://www.linkedin.com/posts/adriaan-dekker-93b048a9_pmax-ads-ppc-activity-7083065848566804480-DarN/
9) Also Microsoft now uses 3 strike out rule for policy violations
Starting form July 1, Microsoft joined Google in immediately suspending services when advertisers hit 3 repeated policy violations
https://about.ads.microsoft.com/en-us/blog/post/june-2023/updates-to-our-network-policies
10) Google launched a new (paying) tool to find GenZ favorite music for your ads
Gen Z Music lineup is now available to enrich video campaigns with 18-24 years old favourite music (N. Agius)
https://searchengineland.com/google-ads-gen-z-music-lineup-429148
EXTRA CONTENT
Facebook Ads sizes recap https://www.creatopy.com/blog/facebook-ad-sizes/
Instagram Ad sizes recap https://www.creatopy.com/blog/instagram-ad-sizes/
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May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
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