12 Jul Top 10 PPC News from 7 to 12 July 2024
The top 10 international Pay Per Click Industry News from July 7 to 12, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
1) GoogleAds is starting to penalize those who don’t follow suggestions?
A series of tests carried out by Ruben Runneboom & Quint van der Meer confirm that pinned headlines in GAds ads penalize impressions
https://www.linkedin.com/feed/update/urn:li:share:7217398637230780416/
2) Big names are reducing their budgets on TikTok?
A report from Adweek reports that several large US brands are reducing investments in the Chinese platform in view of the possible ban on the US market
https://www.socialmediatoday.com/news/big-brands-reduce-tiktok-ad-spending-ahead-us-removal/720923/
3) Brand protection campaigns are Google’s new cash cows
A rather critical post by Kirk Williams confirms what many of us PPC professionals see in campaigns every day
https://zatomarketing.com/blog/why-does-google-ads-allow-bidding-on-brand-terms
4) Query matching and the future of GAds campaigns
A nice post by Menachem Ani outlines possible future development scenarios (with the sunset of keywords and match types)
https://searchengineland.com/google-query-matching-update-ppc-444000
5) How the broad match really works
Martin Roettgerding re-explains that extended matching has not to be considered a magic wand capable of finding all potentially profitable queries
https://www.linkedin.com/feed/update/urn:li:share:7217155581596368896/
6) The best target in Meta Ads is not to use any targets
Mike Johnson shared real-world results that highlight why it’s best to separate well-defined targets and then fully utilize Meta’s auto-targeting
https://www.ppchero.com/meta-ads-in-2024-the-best-targeting-is-no-targeting/
7) Google produces an open source application to create PMax campaigns
Some Google engineers shared on Linkedin the release of “Mad PMax”, an application for creating PMax assets with Google Sheets
https://www.linkedin.com/feed/update/urn:li:ugcPost:7216507996015611905/
8) Amazon will also allow non-sellers on the platform to carry out lead gen
Jeffrey Cohen has shared a “historic” beta. For the first time, even those who don’t sell on Amazon will be able to make targeted lead generation ads on the platform
https://www.linkedin.com/feed/update/urn:li:ugcPost:7216833762616098818/
9) Linkedin will also allow you to sponsor newsletters
Soon it will be possible to sponsor Linkedin newsletters in addition to posts (Andrew Hutchinson)
https://www.socialmediatoday.com/news/linkedins-rolling-sponsored-newsletters/720930/
10) Microsoft announces new auto-generation tools for videos in ads
It will soon be possible to receive AI-generated video suggestions after entering the ad landing page URL
https://about.ads.microsoft.com/en/blog/post/july-2024/ai-in-action-leveraging-ai-to-scale-your-display-and-video-efforts
EXTRA CONTENTS
Google Mercant Center feeds will switch from Country to Label (no action needed on running campaigns) – Google
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May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider it next week)!
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