Top 10 PPC news from April 4 to 11, 2025

12 Apr Top 10 PPC news from April 4 to 11, 2025

The top ten most interesting global news on Pay Per Click from April 4 to 11, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Discover comes to Google desktop homepage
Top story cards and ads are coming to Google desktop homepage (as well as Android devices) – John Shehata
https://www.linkedin.com/feed/update/urn:li:activity:7315986505020190722/

2) A bunch of new small features launched in MetaAds
New frequency cap control, work emails in forms, AI comment summaries, text tone and style in branding, and dynamic landing pages
https://www.linkedin.com/feed/update/urn:li:activity:7316139060081664004/ (Nazarii Stefanyshyn)
https://www.linkedin.com/feed/update/urn:li:activity:7315986002227949568/ & https://www.linkedin.com/feed/update/urn:li:activity:7315986666500820992/ (Dario Zannoni)
https://www.linkedin.com/feed/update/urn:li:activity:7315986816619180033/ & https://www.linkedin.com/feed/update/urn:li:activity:7316119709316247552/ (B VdHallen)

3) New YT interactions goals in Google Ads Demand Gen
Mihai-Adrian Ciurea reports that it is now possible to use Video Action campaign objectives in Demand Gen
https://www.linkedin.com/feed/update/urn:li:activity:7316136699841994753/

4) Microsoft releases Copilot Search (AI powered) worldwide
Copilot search (the equivalent of Google’s AI overviews) is now available globally in Bing
https://blogs.bing.com/search/April-2025/Introducing-Copilot-Search-in-Bing

5) Why is it important to create different feeds for organic and paid shopping
Ruben Runneboom explains why it is very useful (and simple) to differentiate the feeds
https://www.linkedin.com/feed/update/urn:li:activity:7316357822160551936/

6) Nice tool to speed up the writing of (well-made) ads automatically (SPONSOR)
Ed Leake and Kudakwashe Chinhara explain how a tool based on the 23 basic principles of copywriting created by Ed works (now on offer at 5$)
https://www.linkedin.com/feed/update/urn:li:activity:7316107820154671104/

7) Brand inclusion and exclusion in Google Ads
Christine Zirnheld shared a nice guide to this rather neglected feature (currently only active in search campaigns and PMax for exclusion)
https://cypressnorth.com/paid-search-marketing/google-ads-brand-lists-how-to-use-brand-inclusions-exclusions-in-search-pmax/

8) Mini-guide on GA4 integration with Meta Event Manager
Jon Loomer explains in details all the key steps to effectively integrate Google Analytics 4 with Meta
https://www.jonloomer.com/ga4-partner-integration-with-meta-events-manager-setup-guide/

9) One of the most popular PMax monitoring scripts in the world has been updated
Jack Felstead has announced the release of version 5 of his famous (free) script

https://www.linkedin.com/feed/update/urn:li:activity:7316359490960826368/
10) Meta convicted for abuse of dominant position in Germany
Thomas Hoppner reports that Meta was convicted for immediate automatic blocks without warning and explanation (there is a judge in Berlin… 😉
https://www.linkedin.com/feed/update/urn:li:activity:7316106433496768512/

EXTRA CONTENTS

Free Webinar on GAds Scripts with some of the world’s top scripting experts (April 29, 2025) – Gabriele Benedetti (WMF)
Product feed specs updates for GMC – Google

Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.