Top 10 PPC News from February 14 to 21, 2025

25 Feb Top 10 PPC News from February 14 to 21, 2025

The top ten most interesting global news on Pay Per Click from February 14 to 21, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Is a PMax or a “traditional” DSA better for search?
Martin Roettgerding shared a post summarizing all the advantages of dynamic campaigns over PMax (if the goal is to be present in the search network)
https://www.linkedin.com/feed/update/urn:li:activity:7299010944049815552/

2) How to use conversion value rules to adjust device bidding in PMax
Karina Montenegro explains how to influence device specific CPCs in Performance Max campaigns using conversion value adjustment rules (via Yoann Ferrand)
https://www.linkedin.com/feed/update/urn:li:activity:7299747039985201153/

3) When to change default values ​​in a MetaAds campaign
Jon Loomer explains why and when it is best not to trust the platform’s default indications and change the settings suggested
https://www.jonloomer.com/break-from-meta-advertising-defaults/
4) Headlines as sitelinks in responsive ads
Google has released a new feature that will allow some titles to automatically appear prominently among sitelinks if this improves click-through rates
https://support.google.com/google-ads/answer/15967262

5) Beware of the ViewThrough Attribution Window in TikTok
David Vargas shared data from a real-world campaign where results changed dramatically switching from 7 days (the default) to 1 day
https://www.linkedin.com/feed/update/urn:li:activity:7299343247749869568/

6) Don’t forget to set & use automatic customer lists
Elisabetta Gallucci rightly highlights the importance of these lists automatically generated by Google using data collected with advanced conversions
https://www.linkedin.com/feed/update/urn:li:activity:7299120510989221889/

7) A CSS Success Story
Andrew Lolk shared a great success story using Product Hero’s CSS (over 90% of budget, +5% conversions, ROAS +10% and -10% average cpc)
https://blog.producthero.com/cases/case-study-is-css-still-relevant-in-2025-an-agency-finds-out/

8) TikTok Releases Automotive Ads
TikTok announced the global release of automotive ads
https://ads.tiktok.com/business/en/blog/automotive-marketing-101

9) What are Regions in Google Merchant Center Next and how do they work
Georgi Zayakov explains how this very interesting setting may work to define common commercial policies for multiple target markets in the GMC Next
https://www.linkedin.com/feed/update/urn:li:activity:7298748011633938432/
10) New features for generating images in PMax
Google has announced the release of new AI Driven features to set and improve images used in Performance Max campaigns
https://blog.google/products/ads-commerce/new-creative-updates-advertisers-generate-lifestyle/

EXTRA CONTENTS

Feed only Demand Gen with carousel ads – Helen Gietmann & Thomas Eccel

Are free trial really convenient for apps promotion – David Vargas & RevenueCat

Linkedin Conversion API (official announcement) + Linkedin CAPI & Zapier – AJ Wilcox

Google releases an open source app based on Gemini to create ads looking at existing ads + new keywords – Korah Kattapuram

Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.