30 Jul Top 10 PPC News from July 19 to 26, 2024
The top 10 international Pay Per Click Industry News from July 19 to 26, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
1) Google Chrome will not automatically stop supporting third-party cookies
Instead, users will be asked to choose whether or not to use them (which will make the online tracking landscape even more complex) – Filippo Trocca
https://www.linkedin.com/feed/update/urn:li:activity:7222573531086147586/
2) Meta will have to face a new multi-million euro fine in the EU
Yet another fine is coming for abuse of dominant position due to the integration of the Marketplace in Facebook
https://www.reuters.com/technology/meta-be-hit-with-first-eu-antitrust-fine-linking-marketplace-facebook-sources-2024-07-25/
3) Product images in the GMC feed will be editable by AI
Google has announced the integration of the AI Image Editor in product feeds (where images could be improved automatically) – Dario Zannoni
https://www.linkedin.com/feed/update/urn:li:share:7222193752373706753/
4) Meta expands AI Chatbot to more languages (including Italian)
The Meta-branded chatbot now also speaks Italian, French, German, Hindi, Portuguese and Spanish.
https://www.socialmediatoday.com/news/meta-expands-ai-chatbot-more-regions-adds-new-functionality/722194/
5) New script to simulate the evolution of the break-even point of campaigns
Mike Rhodes has created a script that allows you to predict the evolution of the break-even point of online campaigns
https://www.linkedin.com/feed/update/urn:li:share:7222366797570695168/
6) Is “pure” remarketing still useful in MetaAds?
Jon Loomer reflects on the evolution of automatic targeting (which automatically incorporates remarketing)
https://www.linkedin.com/feed/update/urn:li:ugcPost:7219482475822034944/
7) Google tries again to insert ads in AI overviews
Google announced that it will soon start testing ad insertion in AI-generated summaries (again)
https://www.seroundtable.com/google-to-test-ads-in-ai-overviews-37787.html
8) LinkedinAds predictive audiences look promising
AJ Wilcox shared data that shows predictive audiences work well, if targeted well by blocking out less profili
https://www.linkedin.com/feed/update/urn:li:share:7221290134904655874/
9) Market analysis via TikTok
Simone Dassereto shared a series of useful tools to understand in detail the dominant trends in your market
https://www.linkedin.com/feed/update/urn:li:ugcPost:7221406989573087235/
10) Google’s Top Quality Score badges rolling out to more countries
Now they are available in US, CAN, AU, NZ (& coming to IN and JP) – Thomas Eccel
https://www.linkedin.com/feed/update/urn:li:share:7218889250052726787/
EXTRA CONTENTS
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May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider it next week)!
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