Top 10 ppc news from March 28 to April 4, 2025

05 Apr Top 10 ppc news from March 28 to April 4, 2025

The top ten most interesting global news on Pay Per Click from March 28 to April 4, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) the deal to allow TikTok to operate in the US is coming
Some press leaks acknowledged that the agreement to avoid the ban of TikTok in the United States is now very close. Many aspiring dancers (& advertisers) may now relax.
https://www.socialmediatoday.com/news/us-government-tiktok-deal-white-house-trump/744314/

2) New independent report on the state of Performance Max (GAds)
Mike Ryan (SMEC) has published a super detailed report on PMax + executive summary of Navah Hopkins.
https://smarter-ecommerce.com/blog/en/google-ads/state-of-performance-max-campaigns-2025/
https://www.linkedin.com/feed/update/urn:li:activity:7313857377873608704/

3) Not all Google search partners respect the maximum bid limit
Mike Ryan (yes, him again) discovered that many search partners do not respect the bid limits set in GoogleAds (one more reason to disable them 🙂
https://www.linkedin.com/feed/update/urn:li:activity:7313092495091949570/

4) Google will read your promotional emails to refine the data shown in shopping tabs
An email from Google has notified GMC account holders of the news (already active by default). It is not yet clear how and what will be used (so, watch it carefully).
https://searchengineland.com/google-automatic-marketing-content-extraction-453914 (Anu Adegbola)
https://www.youtube.com/watch?v=kiwEbREqdmc (video commentary by Emmanuel Flossie)

5) New channel detail data at the ad group level in DGen
Thomas Eccel was among the first to share this new analysis opportunity available in Demand Gen campaigns & Rudy Casadio shared some early data on that
https://www.linkedin.com/feed/update/urn:li:activity:7313817936899522560/
https://www.linkedin.com/posts/rudy-casadio-a1b9bb18a_googleads-gads-ppc-activity-7312753113386356736-30Gw/

6) Geo-targeting in Meta (well explained)
Jon Loomer shares all the cases in which geo-targeting can include users outside of the areas set as target of campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7309824949500715009/

7) Microsoft Advertising’s April news
Experiment feeds are coming, Linkedin as a source for signals in PMax, minimum cpc increase during import, goodbye to optimization score
https://about.ads.microsoft.com/en/blog/post/april-2025/feed-updates-for-shopping-campaigns-and-other-product-updates-for-april

8) Google partners with Roblox to include its ads on the platform
Both companies have announced that the new “immersive ads” will be integrated directly into the platform’s gaming user experience
https://corp.roblox.com/newsroom/2025/04/roblox-scales-video-ads-partners-with-google

9) Spotify enter programmatic
The company announced that Spotify Ad Exchange will soon be open to Google (D&V360), Magnite, Yahoo AdForm and more to come
https://techcrunch.com/2025/04/03/spotify-debuts-gen-ai-ads-programmatic-ad-buying/

10) Mini-guide to Linkedin Thought Leader Ads
Nice post by Veronika Holler that summarizes the characteristics of Linkedin influencer content promotion ads
https://ppc.live/strategy/linkedin-thought-leaders-ads/

EXTRA CONTENTS

New Nielsen report on Reddit influence on buying choices – Reddit/Nielsen

Here is the calendar with all releases & sunsets in Google Ads & Microsoft Advertising – Hana Kobzova

Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.