Top 10 PPC News from May 12 to 26, 2023

26 May Top 10 PPC News from May 12 to 26, 2023

Posted at 18:51h in Google Ads, Meta Ads by Gianpaolo Lorusso 0 Comments

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The top 10 international Pay Per Click Industry News from May 12 to 26, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Meta fined (again) in EU
Meta has been fined with a record breaking €1.2 billlion fine by European Data Protection Board fro transferring users’ data from EU to US
https://www.socialmediatoday.com/news/meta-fined-record-13-billion-violating-eu-rules-data-transfers/650933/

#3 YouTube Ads targeting best practices
Michel Selzner shares an interesting recap of how to maximize YT campaigns performance
https://www.socialmediaexaminer.com/youtube-ad-targeting-how-to-maximize-your-results/

#4 All FBAds Advantage+ targeting options
Jon Loomer makes some order in ai powered targeting options in Facebook Ads Advantage+ campaigns
https://www.jonloomer.com/advantage-targeting-how-meta-audience-expansion-products-work/

#5 New Meta Lead Ads functionalities
Integrated coupons + other improvements for Facebook Lead Ads
https://www.socialmediatoday.com/news/meta-promotional-lead-generation-tools-facebook/650694/

#6 Linkedin rolled out its Business Manager
Discover with Chris Cesar (Granular) all the most important features of this longly awaited function
https://granularmarketing.com/linkedin-has-finally-rolled-out-a-much-needed-feature-business-manager/

#7 Google Ads benchmark Q1 2023
Wordstream updates its CTR, CPC, CR, CL benchmarks for 24 industries in GAds
https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks

#8 Linkedin new features you might have missed
Dynamic group budgeting, Quality Score & Dynamic ads
https://clixmarketing.com/important-linkedin-ads-features-you-may-have-missed-part-2/

#9 6 proven TikTok Ads targeting techniques
Jordan Bucknell shares and interesting recap of best practice for effective targeting in the Chinese ad platform
https://www.wordstream.com/blog/ws/2023/05/23/tiktok-ads-targeting

#10 How wbraid & gbraid parameters really work
You probably received a notification oabout them by Google. Here is what you need to know.
https://www.linkedin.com/feed/update/urn:li:activity:7066325800861450240/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

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