Top 10 PPC news from October 11 to 25, 2024

26 Oct Top 10 PPC news from October 11 to 25, 2024

The top ten most interesting global news on Pay Per Click from October 11 to 25, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) When a PMax meets a Shopping campaign, the Shopping campaign is no longer dead 🙂
Google has announced that PMax campaigns will no longer have absolute priority over Shopping.
https://support.google.com/google-ads/answer/15535462 Official announcement
https://www.linkedin.com/feed/update/urn:li:activity:7254464736791019522/ Not exactly enthusiastic comment by Martin Roettgerding
https://www.linkedin.com/feed/update/urn:li:activity:7255487870751096833/ The new feature is already operational (Kirk Williams & Ginny Marvin)

2) Watch out for MetaAds “automatic adjustments”
You thought that only Google would push its “automatic recommendations” but no… Meta must have thought it was a great idea 🙂
https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720

3) The latest news in MetaAds
Very busy week in Meta. Dario Zannoni and Bran Van der Hallen explain a series of new features just released.
https://www.linkedin.com/feed/update/urn:li:activity:7254824338372124672/
https://www.linkedin.com/feed/update/urn:li:activity:7253521585393811456/
https://www.linkedin.com/posts/bramvanderhallen_facebookads-updates-activity-7254377835031597057-b2i4/

4) What are “Fallback” Shopping campaigns and why do they work
Andrew Lolk explains how to set up fallback campaigns that take over from the main ones when they experience visibility drops.
https://savvyrevenue.com/blog/fallback-shopping-campaigns/

5) Google Personalizes Shopping SERPs with AI
Big Transformations Announced for Shopping Tab with Personalized Experience Thanks to Artificial Intelligence
https://blog.google/products/shopping/google-shopping-ai-update-october-2024/

6) Nice recap of the latest news in PMax
Georgi Zayakov summarizes the latest important news released by Google in Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7255101537239089153/

7) Why you might want to reconsider targeting in Meta Ads
Jon Loomer explains how and why he changed the way he runs campaigns in Meta
https://www.jonloomer.com/5-meta-ads-tests-targeting/

8) Linkedin announces new promotional tools coming soon
New tools to push live events and Thought Leader Ads announced by Linkedin
https://www.linkedin.com/pulse/helping-brands-engage-influence-buyers-new-advertising-crj9c/
9) Google releases shareable ad previews
You can now share a preview of responsive search ads with customers
https://www.seroundtable.com/google-ads-adds-sharable-ad-previews-asset-experiments-final-url-expansion-38296.html

10) AI-powered reports are coming to GAds
Hana Kobzova tried and shared some observations on the new interesting feature (for now available only in the English interface).
https://www.linkedin.com/feed/update/urn:li:activity:7253717145748983808/

EXTRA CONTENTS

Pre-order ADworld Experience 2024 videos with an extra 20%OFF until Monday 10/28 – ADworld Experience

Webinar on the latest updates in Google’s PMax & Meta’s Advantage+ with me & Dario Zannoni – Channable

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.