Top 10 PPC News from October 25 to 31, 2024

04 Nov Top 10 PPC News from October 25 to 31, 2024

The top ten most interesting global news on Pay Per Click from October 25 to 31, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Google reps can make untracked changes to accounts
Following a case of unauthorized changes by a Google rep, Martin Roettgerding points out that the most serious issue is the lack of tracking not the change itself.
https://www.linkedin.com/posts/martin-roettgerding_a-google-rep-making-unauthorized-changes-activity-7258093312148926464-8yFl/

2) Advantage+ catalog ads can now add videos and resize images
Dario Zannoni and Bram Van der Hallen report that adv+ campaigns on the product catalog can now automatically add/resize videos and images
https://www.linkedin.com/posts/bramvanderhallen_facebookads-update-activity-7255492078892150784-gjf8/
https://www.linkedin.com/posts/dariozannoni_meta-has-updated-its-help-page-regarding-activity-7255500778188988419-B09J/

3) First real data of the new prioritization between PMax and Shopping
Ruben Runneboom & Thomas Eccel report real data on the consequences of the lack of prioritization of PMax on shopping introduced by Google to October
https://www.linkedin.com/feed/update/urn:li:activity:7256645921252249600/
https://www.linkedin.com/feed/update/urn:li:activity:7257016228727169024/

4) Announcements are back in Linkedin messages in the EU
Ali Yildrim reports the interesting novelty re-introduced by LI, after a stop due to GDPR-related assessments (via Yoann Ferrand)
https://www.linkedin.com/posts/aayildirim_looks-like-linkedin-is-reintroducing-message-activity-7255182393198657536-4L0v/

5) It will probably soon be possible to segment internal PMax reports by asset groups
When the change will reach all accounts, it will finally be possible to see the performance (including conversions) broken down by asset group.
https://www.linkedin.com/feed/update/urn:li:activity:7257663619230797824/

6) Nice guide to PMax optimizations
Sam Tomlinson shared a very detailed and in-depth guide with lots of tips and tricks to improve PMax performance
https://samtomlinson.me/insights/maximizing-performance-max/

7) European data from Linkedin and TikTok
The two platforms have made public the data they are required to collect and share on European users
https://www.socialmediatoday.com/news/linkedin-shares-eu-user-data/731149/
https://www.socialmediatoday.com/news/tiktok-reports-eu-moderation-staff-numbers/730997/

8) Google tests “Search Bidding Exploration” + “Business links”
In some accounts (high spenders) a new option has appeared that allows you to expand the targeting beyond the one set + a new version of sitelinks “Business links”
https://searchengineland.com/google-tests-ai-tool-large-advertisers-447835
https://support.google.com/google-ads/answer/15468208
9) It is again possible to run experiments beyond the 84 days of max duration
Bob Meijer has noticed that in the experiments section it is now possible to change the end date even beyond the default deadline
https://www.linkedin.com/posts/bmmeijer_ok-i-was-today-years-old-when-i-accidentally-activity-7254229356380667904-ggHj/

10) New repository of PPC related resources
Alfred Simon has created a new collection of operational resources dedicated to Pay Per Click
https://allppctools.com/

EXTRA CONTENTS

ADworld Experience 2024 videos are now available online – ADworld Experience

New free webinar with Nikki Kuhlman Google Merchant Center Next tools on 11/8/24 at 17:00CET – Paid Search Association

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.