Top 10 PPC News from September 13 to 20, 2024

21 Sep Top 10 PPC News from September 13 to 20, 2024

The top ten most interesting global news on Pay Per Click from September 13 to 20, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) All the lessons learned after 900+ campaign audits in FB & LI
Sarah Sal wrote a great post about the most consistent mistakes and best practices in Meta and Linkedin Ads
https://www.ppchero.com/everything-ive-learned-conducting-912-fb-linkedin-ad-account-audits-in-8-years/

2) Google announces some interesting updates (including negative keywords for PMax)
A small recap of the main releases by Georgi Zayakov + the official announcement by Google
https://www.linkedin.com/feed/update/urn:li:activity:7242208583377973249/
https://blog.google/products/ads-commerce/google-ads-ai-features-update-september-2024/

3) Nice recap of all the Google resources to prepare for the shopping season (and beyond)
Google has released a summary of all the resources made available to advertisers to better plan their campaigns in Q4
https://support.google.com/merchants/answer/15302774

4) Google Hotel Center feeds will be available in search campaigns
Rudolph Dekker reports that starting October 15th it will be possible to connect GHC data to Search campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7242579513006538753/

5) Incremental conversions are coming to Meta Ads
Brody Karmerzind (Meta) announces the release of the new metric that could revolutionize the way we measure new business campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7242577086886907904/

6) The latest news in Meta Ads
The usual weekly recap of the latest news from Bram Van der Hallen + insight into the new location targeting in FB Ads
https://www.linkedin.com/feed/update/urn:li:activity:7242202353481768962/
https://www.linkedin.com/feed/update/urn:li:activity:7241776152799789056/

7) Recap of the AI ​​powered innovations introduced by Meta for the shopping season
Promo codes highlight, reminder ads, changes in sitelinks, location targeting etc
https://www.facebook.com/business/news/holiday-2024-ad-updates

8) Reddit launches its own ad gallery
Reddit will make public a repository with the best performing ads from its advertisers (Andrew Hutchinson – SMT)
https://www.socialmediatoday.com/news/reddit-launches-ads-library-assist-marketers/727577/
9) New search terms in video campaigns on YouTube
Thomas Eccel was among the first to identify a change (probably just a user interface) in the definition of audiences for video campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7242923189813555200/

10) Amazon launches its AI Video generator (in beta)
With this new tool it will be possible to generate good quality videos in a few seconds starting from an image or other details provided by the advertiser
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-generative-ai-video-generator-advertisers

EXTRA CONTENTS

Linkedin Brand Lift Studies – What is and how it works – AJ Wilcox

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.