Top 10 PPC News from September 20 to 27, 2024

28 Sep Top 10 PPC News from September 20 to 27, 2024

The top ten most interesting global news on Pay Per Click from September 20 to 27, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Tik Tok adds keywords to its search ads
The targeting system is now more similar to Google’s, while previously the matching was automatic and not controllable by the advertiser (Andrew Hutchinson)
https://www.socialmediatoday.com/news/tiktok-updates-search-ads-campaigns-with-keyword-targeting/727957/

2) Videos are coming to Google Ads product feeds
Dario Zannoni was among the first to spot & report the interesting new attribute linked to product videos
https://www.linkedin.com/feed/update/urn:li:activity:7245414349081628674/

3) Study on bidding and performance strategies
A new study by Optmyzr confirms that there is no better strategy than another, but their effective use depends on the objectives of the campaign (Navah Hopkins)
https://www.optmyzr.com/blog/impact-of-ppc-bidding-strategies/

4) The truly indispensable scripts to optimize Performance Max
Nils Rooijmans recaps the 3 most important scripts to keep PMax under control explaining why you should consider to use them
https://searchengineland.com/mastering-performance-max-using-scripts-446736

5) Sitelinks in YouTube search results
Thomas Eccel was among the first to report the extra links (probably originating from a Demand Gen campaign)
https://www.linkedin.com/feed/update/urn:li:activity:7245417916458819584/

6) Search themes in PMax and cannibalization of Search campaigns
Miles McNair reported a real case in which a PMax campaign completely absorbed the search budget of other campaigns due to themes
https://www.ppcmastery.com/blog/tpe-108-exposing-why-search-doesn-t-spend-next-to-pmax

7) Nice comparison of GAds and Microsoft Advertising features
Lisa Raehsler posted a nice article comparing the two systems with the pros and cons of each platform
https://www.ppchero.com/google-ads-or-microsoft-ads-which-platform-wins-for-your-advertising-goals/

8) 6 Advanced Performance KPIs for MetaAds
Remi Kerhoas proposes 6 new metrics calculated to measure the success of a Meta campaign
https://searchengineland.com/meta-ads-advanced-kpis-track-success-446811
9) Nice recap of the most relevant ad formats on Reddit
Andrea cruz summarizes in a nice post the main features of the most important ad types on Reddit
https://searchengineland.com/reddit-ad-formats-446877

10) What new bidding strategies are Google working on
Georgi Zayakov reports & comments the announcements made at AI Innovation Day on the lifecycle goals that will arrive in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7244687016573947905/

EXTRA CONTENTS

New guide for Advanced Attribution Report tool – Linkedin

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.