16 Sep Top 10 PPC News from September 9 to 13, 2024
1) The tROAS recommendation now also changes the daily budget!
If applied, the recommendation also increases the daily budget besides to the ROAS target (doubelcheck also automatically applied ones!) – Thomas Eccel
https://www.linkedin.com/feed/update/urn:li:activity:7240391350393729024/
2) Latest updates in Meta Ads
Icon and overlay labels for sitelinks, video + image ads, data source category and average purchase conversion value (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7240400969723727872/
https://www.linkedin.com/feed/update/urn:li:activity:7240585252392337408/
3) Google Search Partners & Lead Quality
Some advertisers complain about the increase in fraudulent traffic from the GAds Search Partner network (Barry Schwartz)
https://www.seroundtable.com/google-search-partners-ad-network-fraud-38063.html
4) New Looker Studio dashboard for Demand Gen campaigns
Christopher Scherf (Google) shared on GitHub a new useful tool to get insights for Demand Gen campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7240400736570753024/
5) More and more AI-generated insights in GAds
Robert Brady (Clix) reports various examples of alerts in a nice commentary post
https://clixmarketing.com/more-ai-generated-insights-appearing-in-google-ads-accounts/
6) tCPA bidding strategy with pay per conversion or interaction
Rakshit Shetty noticed this interesting setting (even if I do not remember if it’s really new)
https://www.linkedin.com/feed/update/urn:li:activity:7240409074956197888/
7) Google can now edit videos in PMax to fit more formats
Arpan banerjee was among the first to notice the application of a new feature announced some time ago for Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7240400069571559425/
8) Images usable in GAds now also come from the Merchant Center
Hana Kobzova was among the first to spot the new repository connection in a live account
https://ppcnewsfeed.com/ppc-news/2024-09/merchant-image-integration-spotted-live/
9) How to fool ad blockers with GTM
Jonathan Ellins suggests renaming GTMs loaders to avoid blocks imposed by various ad blocking plugins
https://www.hallaminternet.com/bypassing-ad-blockers-with-server-side-custom-gtm-loaders/
10) Google introduces “Confidential Matching”
The new standard will prevent Google from seeing contacts uploaded to customer lists that do not match user data in Google
https://www.seroundtable.com/google-ads-confidential-matching-38061.html
EXTRA CONTENTS
DFW launched the first AI poweder feed optimization tool – DataFeedWatch
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May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider it next week)!
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