Top 10 PPC News-Parade from August 22 to 29, 2025

01 Sep Top 10 PPC News-Parade from August 22 to 29, 2025

The most important Pay Per Click news from August 22 to 29, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Amazon is back (in Europe)
Mike Ryan (SMEC) reports that Amazon has been investing in GAds again for a few days, but not in the US.
https://www.linkedin.com/feed/update/urn:li:activity:7365733603047092227/

2) New testing tool & IG follows in MetaAds
Meta continues to release new features to facilitate creative testing, and there’s a new metric for acquired IG fans (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7366354603564576773/
https://www.linkedin.com/feed/update/urn:li:activity:7366727160658624512/

3) How to use AI to create PPC tools
Fred Vallaeys Shares the process and tools used to create software that cleans data for seasonality analysis.
https://searchengineland.com/ppc-vibe-coding-seasonality-analysis-tool-460968

4) Some important considerations on AI Max
Myke Ryan offers some interesting insights into the rather predictable matching that can sometimes characterize AI Max campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7367081420541902849/

5) Great real-world case study on Google Search Partner management
Valerio Celletti identifies some cases in which search partners go from irrelevant to dangerous (and I can confirm his analysis).
https://www.linkedin.com/feed/update/urn:li:activity:7367080646181056512/

6) How to optimize MetaAds placements
Jon Loomer shares a series of tips for achieving top results in Meta Ad Placements
https://www.jonloomer.com/spot-problematic-meta-ad-placements/

7) You Can Now Exclude Audiences from Shopping Campaigns
Jyll Saskin Gales shares a very important (and long-awaited) update for anyone using Shopping Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7367179191387189249/

8) New Global Report for PMax at the Account Level
Thomas Eccel was among the first to share a new report recently published in GAds accounts that allows for cumulative PMax analysis.
https://www.linkedin.com/feed/update/urn:li:activity:7367195101703438336/

9) Microsoft News (for Clarity and PMax)
Starting October 31, Clarity will require the sending of consent signals in Europe to work at 100% and upcoming updates for PMax
https://ppc.land/microsoft-clarity-enforces-cookie-consent-requirements-across-europe/ (Luis Rijo)
https://www.linkedin.com/feed/update/urn:li:activity:7367207741569888259/ (Navah Hopkins)

10) LinkedIn expands the BrandLink program
Microsoft’s social network will expand its programs for content and influencer marketing with Brandlink campaigns
https://www.socialmediatoday.com/news/linkedin-expands-brandlink-original-programming/758675/

EXTRA CONTENT

New data on gen AI influence on ads – Snapchat
How to understand when AI is helping or damaging performance or your campaigns – Ameet Khabra
New free webinar with Brad Geddes on September 10 – Paid Search Association

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