Top 10 PPC News-Parade from June 20 to 27, 2025

01 Jul Top 10 PPC News-Parade from June 20 to 27, 2025

The most important Pay Per Click news from June 20 to 27, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Impressions up and CTR down, an interesting theory
Grig Markupchyan (+others) wonders if the general shifts he sees in many accounts might be related to Google’s Double Serving
https://www.linkedin.com/feed/update/urn:li:activity:7343955026853167105/

2) Small suggestions & Matchable transaction rates
Bram Van der Hallen suggests disabling “suggestions” in the manual MetaAds setup and reports adjustment rate for in-store transactions to cover untraceable conversions
https://www.linkedin.com/feed/update/urn:li:activity:7343956042847809536/
https://www.linkedin.com/feed/update/urn:li:activity:7343280515761733633/

3) Can you use audience bid adjustments in search with smart bidding?
In theory, no, but a post by Joey Bidner reports interesting results (even though Google documentation denies this possibility)
https://www.linkedin.com/feed/update/urn:li:activity:7345439768475840516/

4) The products’ status report might return to GMC’s HP
Yoann Ferrand reports that the (very useful) historical product approval/disapproval rate report removed a few months ago may be returning to Google Merchant Center’s HP
https://www.linkedin.com/feed/update/urn:li:activity:7345434580838981632/

5) New detailed data for video assets in GAds
Aleksejus Podpruginas discovered new detailed reports for video assets within PMax, DGen & video campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7345383977953693696/

6) Google is releasing (in the US) first order promotions
Georgi Zayakov publishes a sort of mini-guide to this type of offer in shopping or PMax campaigns (currently only available in USA)
https://www.linkedin.com/feed/update/urn:li:activity:7343956533812068352/

7) Auto-crop & expand in MetaAds
Jon Loomer explains the new feature that aims to automatically adapt graphic assets and videos to multiple different placements in FB, IG and WA
https://www.linkedin.com/feed/update/urn:li:activity:7345440823829753858/

8) Replace combined audiences in video campaigns
Jyll Saskin Gales explains how to replace automatic combined segments with custom audiences built on users’ interests and search terms
https://learn.jyll.ca/blog/can-you-apply-a-combined-segment-to-youtube-ads

9) TikTok launches (in the US) countdown bidding (auctions in sellers lives)
Some interesting options have been officially announced that are currently only available in the US for ads on collectibles and pre-owned luxury products
https://business.tiktokshop.com/us/blog/detail/10023597

10) First real examples of shopping ads in Google Lens
Morgan Livingston (JumpFly) shares some examples of shopping ads activated by visual search in Google, suggesting some best practices too
https://www.jumpfly.com/blog/google-shopping-ads-now-available-in-google-lens-results/

Extra contents

Cost data import in GA4 now also from Google Sheets – Dario Zannoni
The largest custom PPC GPT gets over 50.000 chat, rated 4,5 – Thomas Eccel
Google API outage on Thursday & Friday – Navah Hopkins
Speakers’ lineup & final program of adwexp25 – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.