Top 10 PPC News-Parade from Mar 27 to Apr 3, 2026

03 Apr Top 10 PPC News-Parade from Mar 27 to Apr 3, 2026

The most important Pay Per Click news & strategic highlights from March 27 to April 3, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Which AI connections are at risk in MetaAds
Thomas Eccel explains that only accounts linked with unauthorized or unofficial API connectors or integrations are at risk of suspension/termination.
https://www.linkedin.com/feed/update/urn:li:activity:7444993504289873920/

2) How Amazon & Temu compete in the European market
A new report shared by Mike Ryan (SMEC) clarifies that the American group is pushing stronger in Western Europe, while the Chinese group in Eastern Europe.
https://www.linkedin.com/feed/update/urn:li:activity:7444314940745621505/

3) The historical performance chart by channel in PMax has arrived
Hana Kobzova & Axel Falck report this very interesting development, given that this type of visualization was previously only available through external scripts
https://ppcnewsfeed.com/ppc-news/2026-04/timeline-chart-added-pmax-channel-report/

4) Too many micro-conversions can hurt your account
Sarah Stemen explains when and why it’s worth using behavioral conversions and when it can be dangerous
https://searchengineland.com/micro-conversions-hurt-ppc-performance-473139

5) Some new features in Meta and advice from real-world app promotion cases
Bram Van der Hallen reports on innovations in creative management and audiences, and David Vargas advises against using audience networks for app promotion
https://www.linkedin.com/feed/update/urn:li:activity:7444994813600366592/ (David Vargas)
https://www.linkedin.com/feed/update/urn:li:activity:7444993740420718592/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7445444681456549890/ (Bram VdHallen)

6) How to Prevent Automation Drift in GAds
Ameet Khabra explains how to check and fix AI evaluation errors in Google Ads (Part III)
https://hopskipmedia.com/how-to-fix-prevent-automation-drift-part-3/

7) How to Generate High-Quality Leads in Linkedin Ads for Less than €10 Each
Emily Wood reports a real-world case study of campaigns paired with a lead magnet with very interesting results, despite the high cost per click
https://searchengineland.com/linkedin-ads-on-a-budget-how-one-playbook-drove-sub-10-cpl-472440

8) New insights on ChatGPT Ads
Ashley Fletcher (Adthena) reports the results of an analysis of ads exposition in ChatGPT
https://www.linkedin.com/feed/update/urn:li:activity:7445736159076450304/

9) New tROAS calculator for new customers in GoogleAds
Thomas Eccel reports a new feature that allows you to foresee the expected return on new customers unknown to Google
https://www.linkedin.com/feed/update/urn:li:activity:7444305336506667008/

10) Partner GAds promotions will no longer be automatic
Arpan Banerjee and Adriaan Dekker reports that promotions applied to Google Partner customers will now have to be selected manually
https://www.linkedin.com/feed/update/urn:li:activity:7445751395284189185/

EXTRA CONTENTS

Meta enhances relevance of ads in Instagram – Meta
Merchant Center Loyalty Programs now avaialble in 14 countries (all larger European ones included) – Google
VEO3 officially released in GAds Asset Studio – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Chathura Kannangara!!! Yay 🙂

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