Top 10 PPC News-Parade from March 6 to 13, 2026

13 Mar Top 10 PPC News-Parade from March 6 to 13, 2026

The most important Pay Per Click news & strategic highlights from March 6 to 13, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) The Global Report on the State of PPC + some considerations on the main platforms
New report from PPCSurvey and interesting data on why GAds and MAds, despite not being the best performers, cannot be excluded from the media mix (yet)
https://searchengineland.com/survey-ppc-is-getting-harder-and-ai-is-only-saving-5-hours-a-week-471364 (executive summary by Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7437106953950068736/ (Paolo Ratto)

2) MetaAds is about to switch to the “flexible format” made by AI
After the AI prompt to choose target audiences reported last week, here’s a preview of the future of ad formats in Meta
https://www.linkedin.com/feed/update/urn:li:activity:7437550435013492737/ (Dario Zannoni)

3) How attribution has changed in MetaAds in 2026 (so far)
Jon Loomer recaps recent attribution innovations in MetaAds and explains when/how/why to use every option on the table now
https://www.jonloomer.com/meta-ads-attribution-2026/

4) What 23 AI Max campaign tests revealed
Andy Goodwin reports the results of numerous experiments and tests conducted recently with Google’s AI Max campaigns
https://searchengineland.com/google-ai-max-performance-tests-471366

5) Voice-overs are coming to PMax videos
Jordan Fry reports that Google may soon begin adding by default automatic audio commentaries to videos in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7437755434402390016/

6) The difference between keyword-based and user intent-based approaches in GAds, explained well
Great post by Michelle Morgan analyzing the different approach currently used in Google Ads and how this impacts the way to optimize campaigns
https://www.wordstream.com/blog/google-ads-shift-from-keywords-to-intent

7) Why the GAds approach to LinkedIn campaigns is doomed to fail
Pauline Jakober explains the only way to succeed on LinkedInAds: 3E (Educate-Engage-Entertain) approach
https://grouptwentyseven.com/our-favorite-formula-for-linkedin-advertising/

8) Why over-segmentation in shopping campaigns can be counterproductive
Andrew Lolk explains the Advertisers’ most damaging (and frequent) mistakes when segmenting Google Ads shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7437107319668350977/

9) Meta shifts national “web taxes” onto advertisers (just as Google already did)
Geoorgi Zayakov shares the notification of the new surcharges that will be applied to campaigns in Italy, Austria, France, Spain, Turkey, and UK.
https://www.linkedin.com/feed/update/urn:li:activity:7437486464797634560/

10) Automatic end screens are coming to YouTube video ads
Hana Kobzova reports that Google may add end screens or replace existing ones in videos promoted on YouTube.
https://ppcnewsfeed.com/ppc-news/2026-03/auto-end-screens-rolling-out-video-ads/

EXTRA CONTENT

OpenAI clarifies ChatGPT ads guidelines in its privacy policy – Anu Adegbola

Criteo partners with OpenAI for ChatGPTAds – Criteo

Reddit releases new data on BtoB opportunities on the platform – Andrew Hutchinson

GoogleAds Decoded Ep.4 (Smart Bidding) – Ginny Marvin, Kristina Park & Carlo Buchmann

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

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