Top 10 PPC News-Parade July 4-11, 2025

12 Jul Top 10 PPC News-Parade July 4-11, 2025

The most important Pay Per Click news from July 4 to 11, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Not all brands need protection campaigns
Andrew Lolk explains when it’s essential to create brand protection campaigns in GAds and MSAdvertising and how to set them up correctly.
https://www.linkedin.com/feed/update/urn:li:activity:7349344258916507649/

2) Meta is releasing AI agents capable of interacting with your customers
The innovation isn’t open to everyone yet (but you can sign up for the waitlist), but if it works, it will be a big leap for many businesses.
https://www.linkedin.com/feed/update/urn:li:activity:7348313662740127744/

3) Hallucinatory states from Performance Max
Tony Zara explains very clearly why PMax sometimes makes monstrous mistakes in campaigns with large catalogs
https://www.linkedin.com/feed/update/urn:li:activity:7349429028614737921/

4) New features for Meta Ads
Jon Loomer explains how the current controlled chaos in ads game came about, and Dario Zannoni reports on a new feature for product catalog ads
https://www.linkedin.com/feed/update/urn:li:activity:7349343791406837760/ (catalogs displayed as carousels)
https://www.jonloomer.com/meta-ads-copy-and-creative/ (evolution of MetaAds creatives)
https://www.linkedin.com/feed/update/urn:li:activity:7348985560574656513/ (new data for flexible ad formats)

5) A first real-world case study comparing standard campaigns and AI Max
Mauro Sanna reports the first data from a direct comparison between a search campaign and an AI Max (the latter prevailed).

https://www.linkedin.com/feed/update/urn:li:activity:7349429218671325184/
6) How to create warm audiences with Thought Leader ads on LinkedIn
AJ Wilcox explains very simply how you can achieve targeted audiences at a very low cost with ads placed on influencers in our industry.
https://www.linkedin.com/feed/update/urn:li:activity:7348027273150660610/

7) How to make the most of product feed optimization tools
Ruben Runneboom shared the very interesting case history that won his agency the Channable 2025 Best Case Award.
https://www.linkedin.com/feed/update/urn:li:activity:7348287671506538496/

8) The Cost (to Us) of Hidden Search Terms
Collin Slattery published independent research data on the performance of hidden search terms. But excluding branded searches things change.
https://searchengineland.com/google-ads-hidden-search-terms-cost-advertisers-458306 (Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7350457665468166145 (Andrew Lolk)

9) Local and device data is coming to the keyword planner
Amiya Prakash was among the first to share screenshots showing the new data (probably) coming to the keyword planner.
https://searchengineland.com/google-keyword-planner-localized-forecasting-458157 (Anu Adegbola)

10) Why increasing your budget doesn’t mean increasing conversions
Great post by Brad Geddes explaining all the potential adverse effects of budget scaling on uncontrolled campaigns.
https://www.linkedin.com/pulse/why-increasing-your-budget-does-always-get-you-more-brad-geddes-mywzc

Extra contents

AI imaging in bulk – Dario Zannoni
Linkedin releases new analytics APIs to some specific third parties – Sam Corrao Clanon
Meta updates its Reels Ads Guide – Andrew Hutchinson
Less than half of users accepts cookies (and decreasing) – Thomas Eccel / Usercentrics
Speakers’ lineup & final program of adwexp25 – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.