19 Jul Top 10 PPC News from July 12 to 19, 2024
The top 10 international Pay Per Click Industry News from July 12 to 19, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
1) Here it comes Google Merchant Center Next
Google has announced the final rolling out of GMC to all advertisers. A nice recap of what it means by Mike Ryan.
https://www.linkedin.com/posts/mikeryanretail_merchant-center-next-is-undergoing-a-large-scale-activity-7220042488982437888-v6zy
2) The latest updates in MetaAds
Bram Van der Hallen recap of MAds news (sales campaigns breakdown, overlay ads in IG reels, discounts in CTA, special ad categories).
https://www.linkedin.com/feed/update/urn:li:share:7219261099706056705/
3) A new opensource solution to AI translate video ads in 40+ languages
Google engineers released “Ariel” on Github.
https://www.linkedin.com/feed/update/urn:li:ugcPost:7218935888360128512/
4) Advantage+ creatives on the rise
Dario Zannoni highlights the new “text extraction optimization” which is now being tested in MetaAds
https://www.linkedin.com/feed/update/urn:li:share:7219208036588900352/
5) Microsoft announces interesting news
Navah Hopkins did an excellent recap of the upcoming product upgrades (released and planned) & partnerships
https://www.linkedin.com/feed/update/urn:li:share:7219736166881726464/
6) Now you can create GA4 events in GAds
You can now set GA4 key events directly in Google Ads (Matias Axel Ramayo & Hana Kobzova)
https://ppcnewsfeed.com/ppc-news/2024-07/ga4-events-creation-in-google-ads/
7) Quick views for saved searches in Meta’s Ads Manager
Jon Loomer shows how to use the new function which can save a lot of time to show immediately the data you need
https://www.jonloomer.com/qvt/quick-views-for-saved-searches-in-ads-manager/
8) Google is now testing automatic keyword research (in English)
Another step heading to complete ads automation (spotted by Oscar Abad & Hana Kobzova)
https://ppcnewsfeed.com/ppc-news/2024-07/automatic-keyword-research-added-to-google-ads/
9) Defining the right parameters for MetaAds audeinces in GA4
Bram Van der Hallen shows an example of ideal setting for GA4 reports
https://www.linkedin.com/feed/update/urn:li:share:7219325430372200448/
10) TikTok is ehnancing data safety measures in EU to meet DSA
Will this be enough to prevent the ban in Europe?
https://www.socialmediatoday.com/news/tiktok-provides-update-data-safety-measures-europe/721305/
EXTRA CONTENTS
Meta removed detailed targeting exclusions (Bram Van der Hallen)
How to measure the real contribution to sales of influencer marketing (Enrico Ferretti)
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May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider it next week)!
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