Measure your account’s optimization in 5 minutes looking at 3 KPI

20 Mar Measure your account’s optimization in 5 minutes looking at 3 KPI

During last SEMRush PPCWeek series of free webinars we recorded the full video of Gianpaolo Lorusso’s 3/19 presentation about measuring your AdWords account optimization level only looking at 3 main KPIs.
This very simple, but still solid, procedure has been developed in more than 10 years of on field experience in managing accounts of every dimensions and budgets and allows you to assess improvement margins in few minutes both in small campaigns and in “monster” ones.
Considering as Given the structure of your campaigns, this procedure allows you to check:

• Efficiency (are you buying clicks at the lowest rates possible?)
• Effectiveness (are you buying the right clicks?)
• Coverage (are you allocating your budget correctly?)

Here are the slides

And a small preview of the video recording

You can download the full video for free by registering in our on line shop at:
http://shop.adworldexperience.it/en/negozio/is-your-account-optimized/